What is it?
It’s the Toyota C-HR. And, well, far be it from me to get your pedantry radar pinging, but if you’re going to call a car a ‘coupé, high-rider’, then you might expect an element of accuracy within both of those statements. But, well, this is a post-fact world, or so The Guardian keeps reminding me, so let’s allow Toyota some poetic licence. The C-HR, effectively its new mainstream five-door hatchback, does have a swooping rear window and sits a hand width higher than its own Auris hatchback. But a GT86 SUV it ain’t.
You remember the Auris hatchback, right? Go on, you do. Replaced the Corolla? Competes against the Ford Focus, Volkswagen Golf, that sort of thing? No? Well, anyway, you can still buy one, only not many people do, hence the requirement, I suppose, for something else. Something crossover-shaped, because if you want a new mainstream hatchback to sell in Europe, then these days you’ll need to make what we used to think was a niche one.
The C-HR is precisely one of those. Toyota expects to sell no fewer than 100,000 of them a year within Europe, which is the only market where Toyota initially thought it would sell the car, before other regions got a look at it and demanded it, too. So the C-HR will sell in Japan and other parts of Asia, and before long other regions as well. A crossover is, effectively, the new global family hatch.