What Musk hasn’t revealed in ‘Masterplan, part deux’ is timeframes for new models - a compact SUV and pick-up, his solar project or public transport endeavours - though, of course, we’ve asked.
It seems realistic that those plans, solely reliant on Musk, could easily come off in five years - he’s stated that his electric truck and bus will be unveiled next year, while it’s likely he’ll want to get the Model 3 production well underway before starting on a compact SUV or pick-up truck.
It's entirely possible that Musk will achieve these goals - although the stock market may be thinking Musk has been a little too ambitious, with stocks down 2.05% over the previous day at the time of writing.
After all, Tesla isn’t without its issues: there’s the business model, which is widely reported to be flawed; heavily subsidised by the Californian government and buoyed by Musk’s other entrepreneurial ventures. There are unreliability and quality issues including reports of brake noise, poor interior fit and finish, sunroof leaks and door handle malfunctions in the Model S. The Model X's issues include one buyer talking of misaligned body panels and loose chrome fitments. Most pressingly, though, there’s concerns that the rest of the industry is catching up fast.
Being in its infancy, what’s most refreshing about Tesla is its transparency. Musk single-handedly lays out Tesla’s plans and delivers on them. Even when things go seriously awry - such as the recent death of a Tesla Model S owner while using Autopilot - Musk responds respectfully and articulately. Without mentioning any names, this is a very different reaction from that of many big players in the car industry.
So, I say, good luck to Musk and his plans. They’re ambitious and potentially life-changing for the next generation and a breath of fresh air in a world full of corporate opacity.
Tesla confirms 'master plan, part two' including compact SUV and pick-up