Jaguar's new film, titled 'Desire', marks the entry of yet another manufacturer into the cinematic world.

These short films, often about 10-15 minutes in length, have all the gloss and sheen – although sometimes not the substance – of multi-million dollar Hollywood blockbusters.

As I sat through the opening credits, I wondered whether what I was about to watch would make the Jaguar brand more interesting, relevant or appealing to me.