I think the middle market is starting to fight back. The recovery has been a while coming, given that it has probably been about 20 years since budget brands decided that they didn’t only want to be budget brands any more, and about the same amount of time since premium brands decided they didn’t want to be just premium brands anymore.

Kia, Hyundai and Skoda opted to move, little by little, into the midmarket sector. And Audi, Mercedes-Benz and BMW did the same from the other end – an end from which it is rather easier to move, because we’d all like a £15,000 Audi, but no one wants a £50,000 Hyundai.

And all of this meant what? That Ford, Vauxhall/Opel, Peugeot, Citroën, Renault, Fiat, Toyota, Nissan and Honda were left in the middle, feeling the squeeze.