Shortly before Volvo revealed the XC40 Recharge, its first fully electric vehicle, it showed a series of vox-pop interviews with young people talking about climate change – in stark terms.

They referred to the “climate crisis”, about the damage being done to the environment by the automotive industry. That the actions of car firms have significantly damaged the earth. That car firms care more about profits than the planet.

And when Volvo boss Håkan Samuelsson took the stage at the event, he didn’t shy from the criticism levelled at the industry, calling climate change and CO2 emissions “a real threat to our future”. And he was honest about the gravity of the situation.

“Despite decades of political climate summits and very bold emission targets, CO2 levels are still increasing,” added Samuelsson. “Something else is needed to turn this tide – and we believe the answer must be action from the business community.”

Volvo’s solution is a series of bold targets to electrify its range – with the aim of half of its sales to be fully electric cars by 2025 – and to dramatically reduce its carbon emissions. Ultimately, Volvo’s goal is to be carbon neutral by 2040 – in doing so becoming a purely electric car brand.