Without a doubt, the Alfa Romeo 4C is the most important Alfa Romeo for decades.
Alfa has spent many years being messed about by successive managements, every one with different half-cooked ideas, then quite a few more. Recently it has had its better-known values attached to B and C-segment hatchbacks - the Mito and Giulietta - because that is where the money is.
Yet no car in recent history has deliberately set out to embody Alfa values. The 8C Competizione helped, of course, but it was really only a concept made good.
In truth, it is at least 30 years since Alfa Romeo has built a car for real people that directly and affordably expresses its values. This is the 4C's mission and it is why it is so very significant - and why this is a must-watch video.