What is it?
Volvo's new four-seat entry-level coupe. It is due in British showrooms very early next year, priced between £14,750 and £23,795, depending on which of the eight optional engines and four trim levels you choose.
The C30 is the latest offering from the set of shared technologies, chassis components and powertrains that have so far produced the Ford Focus and Mazda 3, plus the Volvo S40 and V50, which are the saloon sister and estate brother of the new C30.
What's it like?
Volvo’s marketing people are inclined to hand out a lot of unconvincing guff about this being a brand new kind of car for a new generation of non-Volvo yuppie buyers (which recent new model has not had older people as its early-adopters?) but what really makes the car appealing, at least to car enthusiasts, is that it takes the best from two coupes which are part of Volvo’s rich heritage — the 1800ES from 1972 and the 480ES from 1986 — and does it better.
Three of every four C30s will go, Volvo insists, to buyers who have never owned a Volvo before. It will become the new entry model. Though it has the same height and wheelbase as an S40 saloon, the C30 is 22cm shorter, all of it taken from the rear overhang, so it looks petite, sleek and graceful, even though it meets the pedestrian protection collision laws which have brought raised bonnet heights and bluff fronts to so many smaller European cars.