Volvo will build a rival to the VW Golf - out in 2012 - as part of a fresh product plan devised under new CEO Stefan Jacoby.
Speaking last week in London, Jacoby said that the next-generation entry-level Volvo “will be a derivation of the C30 - a Golf competitor”.
Volvo’s entries in this class have been saloons - the S40 - the V50 estate and the C30 coupe, but it has not offered a five door hatchback since the 440 range was deleted in 1995.
Jacoby has substantially shuffled the product plan since arriving, the Golf-class car, which would give Volvo a competitor in Europe’s biggest segment, taking precedence over an XC90 replacement.
He also revealed that Volvo’s brand positioning would shift towards ‘functionality and Scandinavian elegance’ and away from the sportiness that it has emphasised in recent years.
Volvos will also get a more distinctive face, which will also debut on the new five-door.