Currently reading: Volvo 'Golf' to lead product push
C30-based five-door will rival the VW Golf; will take priority over the launch of a new XC90
Autocar
News
1 min read
21 October 2010

Volvo will build a rival to the VW Golf - out in 2012 - as part of a fresh product plan devised under new CEO Stefan Jacoby.

Speaking last week in London, Jacoby said that the next-generation entry-level Volvo “will be a derivation of the C30 - a Golf competitor”.

Volvo’s entries in this class have been saloons - the S40 - the V50 estate and the C30 coupe, but it has not offered a five door hatchback since the 440 range was deleted in 1995.

Read more on Stefan Jacoby's plans for Volvo

Jacoby has substantially shuffled the product plan since arriving, the Golf-class car, which would give Volvo a competitor in Europe’s biggest segment, taking precedence over an XC90 replacement.

He also revealed that Volvo’s brand positioning would shift towards ‘functionality and Scandinavian elegance’ and away from the sportiness that it has emphasised in recent years.

Volvos will also get a more distinctive face, which will also debut on the new five-door.

Richard Bremner

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Comments
10

20 October 2010

Good news regarding the distinctive face, the front end arrangement being daubed on all their cars from the XC/S60 is hideous!

20 October 2010

[quote Volvo dude]He also revealed that Volvo’s brand positioning would shift towards ‘functionality and Scandinavian elegance’ and away from the sportiness that it has emphasised in recent years.[/quote]

That's the most sensible thing I've heard from a car company in some time. Wonderful news that Volvo will stop trying to be BMW and get back to what it does best - being Volvo. Maybe Chinese ownership is a good thing for the company after all!

20 October 2010

[quote saintly78]Good news regarding the distinctive face, the front end arrangement being daubed on all their cars from the XC/S60 is hideous! [/quote]

Do you think so? I have a new C30 and I rather like the new face. Not so sure about the extra little light things on the XC/S60 between the grille and the main headlight clusters, but on the whole I think it works.

Have a feeling I know what my next car might be. Recently bought a C30, but if there had been a comparable (and decent looking) 5-door variant I would likely have considered that too.

20 October 2010

[quote Autocar]but it has not offered a five door hatchback since the 440 range was deleted in 1995.[/quote] The 440 actually finished production in 1997.

20 October 2010

Good to see they're prioritising the Scandinavian elegance thing, rather than being sporty. Trying to be sporty hasn't worked terribly well for them I don't think... things were better when they were making elegant cars such as the last-gen V70.

20 October 2010

[quote Casanova]That's the most sensible thing I've heard from a car company in some time. [/quote] I thought exactly the same, and also that they need a new generation of competitive compact hatch. Refreshing after reading news about Lotus, Saab and Chrysler. I knew it will be good for them, the Chinese can provide cash, unrivalled entry to the booming Chinese market, thus their best interest is a Volvo that is succesful, because this way they can continously channel technology and management assets to enrich Geely's operation. I expect vast improvement there...

20 October 2010

I am sure Volvo had planned a 5 door C30 as long ago as 2007, however it never came to fruition.

20 October 2010

A 340 for the 21st century? Actually, I'm not being sarcastic, they were very successful in the UK, being a (slightly) premium hatchback before Audi invented the A3. Like someone else said here, stop trying to be BMW and go back to making Volvos!

21 October 2010

And hopefully it'll have a spare wheel rather than just a tyre sealant kit as the new S60/V60 does.

21 October 2010

Quite right about stop trying to ape BMW. Volvo knew where it was before Ford bought it out and started charging for safety options.

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