The visual drudgery of the Auris and others must have left a mark upon most buyers’ perception of the Toyota brand and an attempt to create a standout example of crossover style is welcome.
Whether or not the stylists have succeeded in their aim is open to interpretation, but there’s no question that the Coupé High-Rider represents a proper swing for the fences.
The indulgence of the coupé part of the equation – that swooping roofline and rear three-quarter – is enough to ensure that the model gives up some practicality to a raft of crossover-shaped opposition, a fact that Toyota acknowledges with the assertion that it is targeting a customer chiefly driven by “emotional considerations” with this car.
But are we to expect this mash-up of a crossover to be as exciting to drive as it is to look at? It isn’t clear.
The C-HR’s powertrain – a familiar tie-up of 1.8-litre Atkinson-cycle petrol engine and electric motor assistance – is the very latest iteration of the Toyota hybrid, meaning that it is lighter, sharper, more powerful (at 121bhp) and more efficient than before, with a CO2 output as low as 86g/km.