A £208,600 starting price makes the 720S quite a bit more expensive than the £185,000 488 GTB and £155,000 Huracán, but it’s a truly exceptional bargain compared with the £900,000 P1, which it rivals for performance.
The true cost of ownership will hinge on the resale value, though.
Investing in some extras will help to protect its value. The choices are mainly costly carbonfibre upgrades, but a nose lifter (£2070) is a wise choice if you won’t just be at the track.
Standard equipment includes carbon-ceramic brakes, an 8.0in infotainment system with sat-nav and the new folding driver’s display.
Our car had extras topping £50,000, including a sports exhaust (£4750), which still doesn’t make the 720S sound like a proper supercar, and a track telemetry app (£2160) that records track data for you through the infotainment system.
There are also 720S Luxury and Performance models, which each cost £218,020. Luxury gets electric and heated seats and Performance adds carbonfibre for the air intakes and door mirrors. Both models get different paint options.
An MSO-fiddled Velocity variant tops the line-up. It sports no mechanical differences but rockets the price up to £335,000. That’s because it comes with carbonfibre extras and new paint options that take 300 man-hours to apply.