The model showcase the amount of personalisation available to its customers. The MSO model gets new paint options, lightweight alloys finished in bronze, and exterior carbon fibre parts. Inside, it has gets a Carbon Black Alcantara trim.
The paint finish is thought to take 300 man hours to achieve and consists of two coats of paint, blended together by blowing it.
The 720S Velocity has no mechanical differences and costs around £335,000 as an MSO commission, which is more than £100,000 more expensive than the entry-level 720S.
Around 20 per cent of Super Series buyers opt for MSO kit, and typically spend 30 per cent above the asking price. Sources suggest that the MSO model shown in Geneva has already been sold.