With only 25 of Seat’s UK dealers taking the Cupra franchise initially, those Cupra Ateca buyers for whom the ordering experience need involve a dealer visit might need to travel further than they’d like to at least once or twice.

But they’ll be getting decent performance value. The Cupra Ateca’s premium over the price of a Golf R Estate is less than £1000; trading up into one instead of, say, a BMW X1 sDrive20i M Sport could be done for less than £2000; and, since our residual value experts suggest the car should hold its value rather well, monthly finance deals ought to be pleasingly attractive, too.

A near-60% three-year value for the Ateca shows the popularity and esteem the Seat brand has earned in the UK

Cupra’s standard equipment tally includes LED headlights, Alcantara sports seats, keyless operation, 19in alloy wheels and all the infotainment features you’re likely to want, with convenience features such as a powered tailgate, high-beam assist and heated front seats corralled into a £1930 Comfort and Sound package.

On real-world economy, our testing suggests you’ll do well to average better than 30mpg on a daily basis, but on a longer run, you should see better than 35mpg. For any 300-horsepower, five-seat, sub5.0sec-to-60mph performance car, that looks entirely acceptable.

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