Currently reading: What Car? reveals Britain's biggest new car discounters
Buyers can save up to 30% on a new car before the plate change next month
Felix Page Autocar writer
News
3 mins read
8 February 2020

Autocar’s sister magazine What Car? has revealed the biggest new car discounts available in the UK ahead of the 20-plate change next month. 

The most significant individual percentage discount found is for Fiat’s Tipo family hatchback, which can be had for £4350 less than its £15,180 recommended retail price (RRP) in 1.4-litre Easy trim guise – a saving of around 30%. 

In second place is the Citroen C4 Cactus, which attracts a discount of up to £6472 – 26.84% of its RRP – while buyers can save up to £7738 on its larger C4 Spacetourer sibling. Citroen was found to be offering the most significant discounts on average, helping buyers to save an average of 16.44% on its new models.

Buyers could save £4071 on a new Seat and £3667 on a Nissan, while Skoda, Suzuki, Volkswagen, Mercedes-Benz and Smart are each offering discounts of between 11-12%. 

The results of What Car?’s survey show that manufacturers have, generally, increased new car discounts compared to the same period last year. The average discount this year is 21.82% greater – or £840 higher – than in the run up to the plate change in March 2019.

Users of What Car?’s New Car Buying service can save 8.99% on average if buying a car ahead of the plate change. 

March and September are traditionally bumper months for new car registrations; SMMT data shows that more than 458,000 new cars were registered in March 2019, compared to just 81,959 the month before. 

What Car? editor Steve Huntingford said: “Our latest Target Price research shows new car buyers can save on average 8.99% when they buy through What Car? New Car Buying. What’s encouraging is that some of the most popular models on the road are being offered with very high discounts, exceeding 20% in some cases.

“Our research also suggests manufacturers are responding to the current dip in sales – driven by consumer uncertainty in the face of Brexit, with discounts this year nearly 22% higher than what we saw last year. That makes it a great time to shop around for a new car.”

Find a deal on a new car through What Car?'s online platform 

Brands offering the largest average discounts across model range

1. Citroën - 16.44% (£4431)

2. Seat - 15.56% (£4071)

3. Nissan - 14.11% (£3667)

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Fiat Tipo

Fiat goes back to the future with its new, 1980s-inspired family hatchback

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4. Skoda - 11.68% (£3222)

5. Suzuki - 11.61% (£2375)

6. Volkswagen - 11.09% (£3613)

7. Mercedes - 11.02% (£5076)

8. Smart - 10.99% (£1834)

9. BMW - 10.41% (£4758)

10. Vauxhall - 9.09% (£2168)

Top 10 Target Price discounts

10. Volkswagen Touran 1.5 TSI Evo SE Family

Save £5666 / 19.28% from list price

List price: £29,395 | Price after What Car? discount: £23,729

9. Nissan X-Trail 1.7 dCi Acenta

Save £5875 / 20.40% from list price

List price: £28,795 | Price after What Car? discount: £22,920

8. Nissan Qashqai 1.5 dCi N-Connecta

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Save £5563 / 21.07% from list price

List price: £26,400 | Price after What Car? discount: £20,837

7. Vauxhall Grandland X 1.5 Turbo D SE

Save £5521 / 21.65% from list price

List price: £25,505 | Price after What Car? discount: £19,984

6. Seat Leon 1.0 TSI SE

Save £4089 / 21.69% from list price

List price: £18,850 | Price after What Car? discount: £14,761

5. Citroën Grand C4 Spacetourer 2.0 Blue HDi 150 Flair Plus EAT8

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Save £7738 / 22.12% from list price

List price: £34,980 | Price after What Car? discount: £27,242

4. BMW 4 Series 435d xDrive M Sport Convertible

Save £11,974 / 22.13% from list price

List price: £54,120 | Price after What Car? discount: £42,146

3. Volkswagen Passat 1.5 TSI SE

Save £5669 / 22.16% from list price

List price: £25,580 | Price after What Car? discount: £19,911

2. Citroën C4 Cactus 1.5 Blue HDi 120 Flair EAT6

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Save £6472 / 26.84% from list price

List price: £24,105 | Price after What Car? discount: £17,633

1. Fiat Tipo 1.4 Easy

Save £4350 / 28.66% from list price

List price: £15,180 | Price after What Car? discount: £10,830

Read more

Citroen C4 Cactus review

Fiat Tipo review

The most expensive numberplates sold in the UK​

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Comments
8

8 February 2020

Citroen have been pushing 'zero interest' deals a lot lately, but its laughable as that is 'zero' interest on a full list price purchase. No one pays list price on a Citroen, massive discounts are a taken. So that zero interest deal is in effect paying a hefty load of hidden interest.

My favourite trick is to wait for a model revision such as a interior upgrades, dealers have to clear the demo and showroom cars as new buy customers expect to see the current offering. Its a good time to swoop in and buy a virtually new bargain.

jer

8 February 2020

Wisht they'd discount an alfa qf by the same. The Passat if available in an estate and quashquai jump out for me.

8 February 2020
That fiat is city car money, a bit of a bargain, even if it's not close to the best in class it's still a decent car with good equipment and safety levels, and it drives perfectly acceptably.

8 February 2020
si73 wrote:

That fiat is city car money, a bit of a bargain, even if it's not close to the best in class it's still a decent car with good equipment and safety levels, and it drives perfectly acceptably.

Agree, but a one year old example should be even more of a bargain, probably at around half the full price.

8 February 2020
Overdrive wrote:
si73 wrote:

That fiat is city car money, a bit of a bargain, even if it's not close to the best in class it's still a decent car with good equipment and safety levels, and it drives perfectly acceptably.

Agree, but a one year old example should be even more of a bargain, probably at around half the full price.

True, and they really aren't as bad as the press make out, my brother has one on lease and it's a decent family car.

289

8 February 2020

if its the biggest bargain, its probably the biggest depreciator as well. Fine if you are going to run it into the ground, but not so good if you intend to part company when 2-3 years old!

8 February 2020
289 wrote:

if its the biggest bargain, its probably the biggest depreciator as well. Fine if you are going to run it into the ground, but not so good if you intend to part company when 2-3 years old!

Very true, but with those discounts and even more so as a nearly new, the worst of the depreciation must have already hit.

TS7

9 February 2020

...starts at £25K, that FIAT looks like a bargain; whether it depreciates like a stone or falls to pieces a few years down the line.

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