VW Taigun expected to be the first in a new family of cars from the New Small Family platform

The first new variant to be spun off Volkswagen’s New Small Family platform, which underpins the Up city car, is expected to be the Taigun compact SUV. 

The Taigun, which was first seen at the 2012 Sao Paulo show, is just 3.86m long but has a 2.47m wheelbase. 

Rob Hazelwood, managing director of VW UK, told Autocar that “there is a very clear trend” towards people getting out of saloon cars and into SUVs and crossovers.

“We are looking at ways we can capitalise on that,” he said. “VW has been traditional in the past and has looked towards the mainstream, but there has been a lot of work in this direction. There’s still a lot of debate around the [Taigun] concept because it wouldn’t be traditional, but it is clear that there is a market for it.”

 

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1 July 2013

What does he mean by non traditional? Suzuki's Jimny has been around for years, the concept is hardly ground breaking.

1 July 2013

How many cars do you have to sell to break even?,make a profit?,because, there are so many NICHE cars these days,cars the make some of us believe our life is not complete if we don't have one of their latest "must have" creations,wouldn't be so bad if for every new car,an old not doing to well model was scrapped,was no longer made, come to think of it,what cars should stop being made?,you know?,cars that are past there sell by date.......?

Peter Cavellini.

1 July 2013

I think it's rapidly becoming clear that a niche is a thing of the past - a successful manufacturer nowadays needs to be able to react quicker than ever and have such a versatile platform range and manufacturing process that it can respond to any rival product and go from drawing board to on sale in under 2 yrs or risk losing out.

Anyone sticking to traditional styles and shapes insisting customers adapt to them rather than the other way round will shortly be extinct with such a huge amount of overcapacity in Europe and Chinese manufacturers having the funds to rapidly catch up.

On a side note, I shudder at the Taigun name, as every time I look at it, it appears to be a mis-type of the larger VW Tiguan model.

1 July 2013

Please VW, if you are going to make this small SUV then make it as a 3 door. That is a niche that needs filling!

1 July 2013

I hope Taigun is either a mis-type or just the concept name ... I think VW should play on the "fun/lifestyle" factor of their "Up!" brand and call it the "Cross Up!" or something like that ... And their Mini Moke- style beach buggy should definitely be called the "Surf Up!" ...

1 July 2013

Something used to take passengers to the pub can be called the **ss Up! presumably. Slightly more seriously, could the silly name of the Up! be depressing sales as did the somewhat sillier name of the Renault Wind?

Sales of the Up! have been "reported" as being rather disappointing although one does see a few more of them now. Not something calculated to add to visual joie de vivre.

1 July 2013

Flatus senex wrote:

...Sales of the Up! have been "reported" as being rather disappointing...

I see so many of these everywhere - albeit mostly driven by 30-semething women and much older men. The magic of the VW's mighty PR seems to have worked rather well. I don't know what VW's targets were for the Up sales. The only 13-reg car that outnumbers the Up must be the new Golf.

2 July 2013

fadyady wrote:

Flatus senex wrote:

...Sales of the Up! have been "reported" as being rather disappointing...

I see so many of these everywhere - albeit mostly driven by 30-semething women and much older men. The magic of the VW's mighty PR seems to have worked rather well. I don't know what VW's targets were for the Up sales. The only 13-reg car that outnumbers the Up must be the new Golf.

I read this in a piece on this website, by Hilton Holloway I recall. Hence the inverted commas for the word "reported". In my locality the largest numbers of new vehicles appear to be Ford Fiestas and Peugeot 208's. Hardly any Golfs although I admit one one have to look for the "13" to tell if it were one of the new ones! 

2 July 2013

This begs the question, why did VW bother with the Up in the first place? That role could have been fulfilled by just one model, say the Skoda Citigo - and SEAT could have produced something a little more exciting, say a modern version of the Smart Roadster for which I beleive there may now be a market.

To have three small car models all doing the same thing, but each with their own sales and marketing costs is counterproductive and confusing for the customer.  

2 July 2013

Oh Lord, please no.  I seem to be forever stuck in a queue behind a slow moving (38mph-ish) Up!, these last three months.  I suppose it's what you get if you put a tiny engine into such an uncomfortably boxy, un-aerodynamic style.  Unfortunately, a Mock-over version will probably have even worse aerodynamics.  Perhaps I can look forward to even further improved fuel economy as the queues slow further...

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