Currently reading: Volkswagen design boss: 'wrong' not to develop dedicated EVs
Klaus Bischoff says bespoke EVs such as the ID 3 offer more benefits than cars with multiple powertrain options
James Attwood, digital editor
News
2 mins read
6 May 2020

Volkswagen design chief Klaus Bischoff believes the freedom offered by electric technology means it would have been “the wrong decision” to develop vehicles with multiple powertrains rather than bespoke EVs such as the firm’s forthcoming ID 3.

The Volkswagen Group has developed the MEB platform as a dedicated electric architecture, which will be used for a range of ID-branded electric Volkswagens that will sit alongside its existing combustion-engined models. Sibling firms Audi, Seat and Skoda will also offer dedicated EVs built on the MEB platform.

By contrast, several of the VW Group’s major rivals, including the PSA Group, BMW and Volvo, have developed platforms that enable cars to be offered with multiple powertrains. For example, the Peugeot 208 and Volvo XC40 will be offered with pure-combustion, hybrid and full-electric variants.

Asked why Volkswagen has chosen to develop a separate range of EVs, Bischoff said electric technology offered “a lifetime chance to create a new user experience and design expression”.

He added: “The new architecture that electric vehicles offer gives designers the chance to come up with an entirely new design approach. We’re aiming for develop something that gives customers big advantages: a small footprint, big interior and fully digital architecture.

“To keep [an electric car] in the traditional space would have been the wrong decision.

"There is more freedom [with a bespoke EV] because the car’s architecture volume and proportions are different. With the internal combustion engine out of the game, you can really move the proportions and bodystyles and you have a lot more flexibility, particularly in terms of interior design."

Despite the greater design freedom afforded to electric vehicles by the absence of a large combustion engine, Bischoff said car designers needed to be careful not to go too radical, so they don't alienate potential buyers who are still adjusting to electric cars.

“We are on this journey together,” he said. “If you go too far outside and go into a field of design that’s different but not balanced or stylistic, then you can lose customers. You need to go brave, but do it step by step."

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Peter Cavellini 7 May 2020

VW...

 Having read all the on topic posts, I agree with some of there views, I don't necessarily think the look of Ev's is an issue, there inevitable, we'll all be driving them at some time in the future (not in the next 10 years obviously). I'm into cars, I'm not particularly interested in the business side of car production, I'm sort of, if I like it, that's fine..for me, so, you, me, anyone can have there opinion, it's the topic we're talking about, not People.

Higgik 7 May 2020

Buyers not yet ready

I think the actual issue is whether enough people are ready to have radical design in cars yet. It took a while for MPV and we all thought they were going to be the design of the future, due to multi purpose nature. Now we have everyone driving SUVs to 'prove how important' they are. When will the tipping point be for very different looking vehicles as EVs. Maybe moving people to the technology first, then gradually changing the design is the way forward, rather than trying to do both at once.

Production cost and design freedom

So there are 3 key considerations in this..
1 - To meet European emissions regulation 95g/CO2 km for this year.
This drove easier and faster P2 designs for mild and PHEV vehicles. Easy to make and no major capital investment.

2 - Ensure capital is fully utilised - new plants are expensive and need to run above 90% utilisation. There are too many plants in Europe now. New facility costs $Billion and without knowing demand is difficult to justify.
VW have enough models and desire to satisfy thevre-purposed production plant to make 400k vehicles per year, so easy.
BMW made a plant for i3 i8 but didnt have enough volume to make it efficient. They are trying not to make same mistake, but doing it wrongly at this point in time.