Skoda’s new Volkswagen Golf and Ford Focus rival, due to be revealed later this year, will be called the Scala.
The new car will effectively replace the Rapid hatchback in the Czech firm’s line-up. Scala is a Latin word that means ‘stairs’ or ‘ladder’, and company boss Bernhard Maier said that it represents Skoda’s next step forward in the compact segment. The Scala will also be the first Skoda to feature the brand’s name instead of the logo on the rear boot lid.
Maier said the Scala is “a completely new development that sets standards in terms of technology, safety and design in this class”.
Skoda sales and marketing boss Alain Favey confirmed to Autocar earlier this year that the hatchback would not be called Rapid, instead taking a new name.
Favey said: “How should I put this? Our presence [in this segment] is very humble. With the current Rapid Spaceback, we didn’t manage to come through to convince people that we are a credible competitor in this segment.”
He added that the new car would have completely new styling and technology.
Skoda will drop the slow-selling liftback version and concentrate on the Spaceback hatch for the Rapid replacement.