This is the Shouwang BHCD-1, the first concept car from the sub-brand established by Beijing Hyundai Motor Company (BHMC), the joint venture between Hyundai and its Chinese partner, Beijing Automotive.
The Shouwang concept at this week’s Guangzhou motor show in southern China and is the first fully localised car to be shown off by BHMC. Previous Hyundai offerings in China have been based on the South Korean existing brands.
The Shouwang sub-brand will focus primarily on environmentally friendly cars. The BHCD-1, which bears a family resemblance to the Hyundai Elantra, is intended as a hybrid-powered concept, although no technical data has been issued and it is unlikely to reach production as one.
BHMC is a 50-50 joint venture between Hyundai and Beijing Automotive. It was established BHMC in 2002 and now has three car plants in China. Shouwang’s production cars will only go on sale in China.