Jaguar Land Rover bosses are facing a decision on how to replace the Jaguar XE and XF models, which are currently selling in very small numbers and were outsold by the electric I-Pace in November last year.
Autocar understands the company is focusing on how it should regroup and steady itself after a tumultuous 2018, with a review of Jaguar’s future product plans at the top of the list. While facelift versions of the cars are just months from the showroom, it is believed that company planners are now working on a strategy for the launch of new replacements for early 2023.
Sources say that JLR is starting with a blank sheet of paper for the project. The options include the XE and XF being merged into a single model, and any new vehicle could be either an electric model or a plug-in hybrid.
Meanwhile, the all-new XJ due next year is expected to be fully electric, which Jaguar hopes will appeal for luxury chauffeur-driven motoring in China and beyond.
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M. Nahhal
The problems with JLR
Develop a modular pltaform to handle cars from XE to XJ, while at the same time underpins
the SUV models - and these need much better design- Mercedes & BMW are good examples. Also not to back down from XE. The petrol engines should be co-developed with another international manufacturer. Volvo or Maserati could fit well. The same applies to the infotainment systems.
But most importantly we have 3 things. 1st. To innovate the design and not to stick to the evolutionary path and change once every 4 decades - I think the new Evoque will be a flop because of that.
2nd. Make the vehicles as reliable as Japanese, with much lower servicing cost.
3rd. To come up with much better & more modern looking interiors.
Otherwise, I'm afraid the bleeding will continue
hackjo
M. Nahhal wrote:
I agree and I would also add that Jaguar styling needs to move away from the current bland and outdated template and into something more akin to what Jaguar used to stand for - svelte, curvaceous, classy looking vehicles which project elegance and inspire desire. Doesn't need to be retro, just in keeping with the brand's heritage.
For the interiors, distinctive, luxurious and well finished should be the priorities. Bring back the wood and genuine quality leather, but do it in a modern way and don't cheap out!
The first XF was a good example of a modern take on the Jag interior, except they let the bean counters spoil it slightly by cheapening out on switchgear, substructures and leather quality.
BANG!!!
hackjo
M. Nahhal wrote:
I agree and I would also add that Jaguar styling needs to move away from the current bland and outdated template and into something more akin to what Jaguar used to stand for - svelte, curvaceous, classy looking vehicles which project elegance and inspire desire. Doesn't need to be retro, just in keeping with the brand's heritage.
For the interiors, distinctive, luxurious and well finished should be the priorities. Bring back the wood and genuine quality leather, but do it in a modern way and don't cheap out!
The first XF was a good example of a modern take on the Jag interior, except they let the bean counters spoil it slightly by cheapening out on switchgear, substructures and leather quality.
BANG!!!
hackjo
M. Nahhal wrote:
I agree and I would also add that Jaguar styling needs to move away from the current bland and outdated template and into something more akin to what Jaguar used to stand for - svelte, curvaceous, classy looking vehicles which project elegance and inspire desire. Doesn't need to be retro, just in keeping with the brand's heritage.
For the interiors, distinctive, luxurious and well finished should be the priorities. Bring back the wood and genuine quality leather, but do it in a modern way and don't cheap out!
The first XF was a good example of a modern take on the Jag interior, except they let the bean counters spoil it slightly by cheapening out on switchgear, substructures and leather quality.
BANG!!!
hackjo
M. Nahhal wrote:
I agree and I would also add that Jaguar styling needs to move away from the current bland and outdated template and into something more akin to what Jaguar used to stand for - svelte, curvaceous, classy looking vehicles which project elegance and inspire desire. Doesn't need to be retro, just in keeping with the brand's heritage.
For the interiors, distinctive, luxurious and well finished should be the priorities. Bring back the wood and genuine quality leather, but do it in a modern way and don't cheap out!
The first XF was a good example of a modern take on the Jag interior, except they let the bean counters spoil it slightly by cheapening out on switchgear, substructures and leather quality.
BANG!!!
hackjo
M. Nahhal wrote:
I agree and I would also add that Jaguar styling needs to move away from the current bland and outdated template and into something more akin to what Jaguar used to stand for - svelte, curvaceous, classy looking vehicles which project elegance and inspire desire. Doesn't need to be retro, just in keeping with the brand's heritage.
For the interiors, distinctive, luxurious and well finished should be the priorities. Bring back the wood and genuine quality leather, but do it in a modern way and don't cheap out!
The first XF was a good example of a modern take on the Jag interior, except they let the bean counters spoil it slightly by cheapening out on switchgear, substructures and leather quality.
BANG!!!
hackjo
M. Nahhal wrote:
I agree and I would also add that Jaguar styling needs to move away from the current bland and outdated template and into something more akin to what Jaguar used to stand for - svelte, curvaceous, classy looking vehicles which project elegance and inspire desire. Doesn't need to be retro, just in keeping with the brand's heritage.
For the interiors, distinctive, luxurious and well finished should be the priorities. Bring back the wood and genuine quality leather, but do it in a modern way and don't cheap out!
The first XF was a good example of a modern take on the Jag interior, except they let the bean counters spoil it slightly by cheapening out on switchgear, substructures and leather quality.
BANG!!!
hackjo
M. Nahhal wrote:
I agree and I would also add that Jaguar styling needs to move away from the current bland and outdated template and into something more akin to what Jaguar used to stand for - svelte, curvaceous, classy looking vehicles which project elegance and inspire desire. Doesn't need to be retro, just in keeping with the brand's heritage.
For the interiors, distinctive, luxurious and well finished should be the priorities. Bring back the wood and genuine quality leather, but do it in a modern way and don't cheap out!
The first XF was a good example of a modern take on the Jag interior, except they let the bean counters spoil it slightly by cheapening out on switchgear, substructures and leather quality.
BANG!!!
hackjo
M. Nahhal wrote:
I agree and I would also add that Jaguar styling needs to move away from the current bland and outdated template and into something more akin to what Jaguar used to stand for - svelte, curvaceous, classy looking vehicles which project elegance and inspire desire. Doesn't need to be retro, just in keeping with the brand's heritage.
For the interiors, distinctive, luxurious and well finished should be the priorities. Bring back the wood and genuine quality leather, but do it in a modern way and don't cheap out!
The first XF was a good example of a modern take on the Jag interior, except they let the bean counters spoil it slightly by cheapening out on switchgear, substructures and leather quality.
BANG!!!
Citytiger
Step 1
Sack the design team who came up with the current XE and XF, get back to the traditional wood and leather, but in a modern way, look at Volvo interiors for inspiration, and make them look and function like they belong in a premium vehicle. Make them desireable like Jaguars are supposed to be, do the owners look back at them after they have parked them up, do onlookers give you an smile as you drive past, if not you have failed. The first words out of anyones mouth when they see a new Jaguar design should be "WOW that gorgeous", not errr thats a bit disappointing and generic.
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