Porsche's seven-seat, off-road-capable luxury electric crossover, primed to arrive in 2027 and sit above the Cayenne, will be styled as a raised coupé with "a completely new experience inside".
It will be unlike any previous Porsche production car, say sources privy to early design proposals, with a length stretching beyond five metres and a profile that's “part saloon, part crossover”.
Porsche CEO Oliver Blume has described the car, known under the internal codename K1, as “a very sporting interpretation of an SUV”. This will take the form of a raised coupé, he confirmed during the company's annual general meeting (AGM) this morning, saying: "This new vehicle concept is designed to offer strong performance and automated driving with the typical Porsche flyline, along with a completely new experience inside the vehicle."
He added: "We're thereby underlining and strengthening our sporty luxury positioning. We're observing growing profit pools in this segment, in particular in China and the US."
Deputy chairman Lutz Meschke said the K1 was the "perfect match for the Chinese market".
When it arrives, the advanced four-wheel-drive flagship will head a growing Porsche line-up, consisting of seven individual models.
The K1 will offer the latest in synchronous electric motor, high-performance battery and rapid-charging technology – developments that, insiders at the company’s Zuffenhausen headquarters in Germany say, will extend its price well beyond the £150,500 of the existing ICE Porsche Cayenne Turbo GT.
Already three years in conception and planning, the K1 aims to build on the success of the Porsche Cayenne and Porsche Macan, Porsche’s two best-selling models over the past two decades, as well as last year.
When it arrives, it will become the sixth Porsche EV after the Porsche Taycan, next year’s electric Macan, an electric Porsche Boxster and Porsche Cayman pairing due in 2025 and an electric version of the Cayenne tentatively planned for launch in 2026.
Having recently been listed on the stock exchange, Porsche is positioning itself as a leader in EV technology.
“We have a clear strategy to drive electrification forward over the next few years, aiming to deliver over 80% fully electric vehicles by 2030. It’s a very strong upward curve,” said Blume of Porsche’s sales targets.