Currently reading: New Ineos Grenadier to launch in July 2022 at £48,000
Rugged 4x4 gets two commercial bodystyles and a full-sized SUV, to be sold at 23 UK dealerships
Autocar-Felix-Page
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2 mins read
29 September 2021

Ineos is ramping up to launch its Grenadier in the UK in July 2022, priced from around £48,000, and has detailed its UK retail strategy as it prepares to open pre-reservations tomorrow (30 September).  

That entry price is for the two-seat version of the commercial Grenadier (including VAT), which will be sold alongside a five-seat crew-cab commercial variant and the full-size passenger-carrying SUV, prices for which have yet to be detailed.

First customer deliveries will get under way in the final quarter of 2022, and the company envisages an eventual annual sales peak in the UK of 6000 units, skewed towards commercial variants.

Ineos plans to "make the buying process as convenient and painless as possible" with an equal focus on providing a digital retail model and a physical dealer network, which will eventually comprise 23 sites. Agreements have already been signed with Compass Tractors in Bridgwater, JT Hughes in Telford and the multi-brand Cambria Automobiles group. 

In addition, Ineos has partnered with Bosch to provide aftersales support and plans to open 14 service-only facilities across the UK. Globally, Grenadier owners will be able to have their car repaired and maintained at some 10,000 Bosch outlets in 150 counties. 

Outside of the UK, Ineos is exploring the possibility for BMW technicians to service the Grenadier, which is available with a choice of BMW straight-six petrol and diesel engines. 

Ineos's head of sales and marketing, Gary Pearson, explained that the Grenadier's predominantly built-to-order production model means the company won't be "proactively building stock", because customers "will want to do their own thing". He suggested that lead times will be in line with what is "typical" of other manufacturers. 

He also told Autocar that although Ineos is "not insulated" from the ongoing global semiconductor shortage, it has factored in any potential delays that might arise from the situation and is "very happy" that it will meet its proposed deadlines. 

As for future powertrain options, Ineos remains committed to a simple petrol-and-diesel offering from launch. Pearson suggested that although "electric technology has moved on hugely in the last few years", an EV drivetrain wouldn't yet be compatible with the weight, functionality and intended use case of the Grenadier. 

Ineos does, however, have a fuel cell development partnership in place with Hyundai, which Pearson said has "no marketing spin around it". Ineos, he said, "wants to be at the forefront of developing the hydrogen economy".

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Ineos is primarily a chemical engineering firm, producing 300,000 tonnes of hydrogen per year, and is engaged in a project to develop Europe's "clean hydrogen" network. 

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spoovy 30 September 2021

Availability of PCP deals will be interesting.  Lack of those could sink it for a large part of the target audience (people who want a high-status car but can't afford one).

At well over £50k for a realistically specced one it looks to be priced beyond the market it's supposed to be aimed at to me, as expected.  I foresee a few poshos with hobby farms buying them, then the novelty will wear off, the difficulty in servicing will kick in, and that'll be that.  It'll be just another oddity like G-wagens, sitting spotlessly clean outside Kensington townhouses.  People who really need a hard working off road vehicle will continue to buy pickups at half the price.

martin_66 30 September 2021
@TStag. Why would LandRover have ever even considered doing that? If they wanted to continue producing such an antiquated design all they had to do was spend a relatively small amount developing a car they already made.

LandRover are moving into the future, unlike this awful Ratcliffe bloke with his rip off of a very old design. I suspect this will be a big failure, with only the French military buying any in any sort of numbers, if at all. At least it will be foreign workers who will lose their jobs when this goes belly up, and not British workers.

TStag 29 September 2021

Here's the thing, for most people the Land Rover Defender is the easier car to live with. For many more it's all the off-roader they will ever need. For a small number of people however it's just not raw enough, not utilitarian enough. Radcliffe has a tiny market to appeal to. He should have sued for peace and done a deal with Land Rover to sell this in their dealers as a Land Rover. He'd have achieved his objectives and secured a market for his car. As it is this will be a slog