Currently reading: New 2021 Cupra El-Born is VW Group’s first EV hot hatch
Hot MEB-based electric hatchback promises a 310-mile range and can do 0-31mph in 2.9sec
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2 mins read
8 July 2020

The next production model from Cupra – Seat’s now-separate performance brand – will be a sporting version of the El-Born electric hatchback. 

Revealed today ahead of a full launch in 2021, the Cupra El-Born is said to bring “sustainable mobility with a unique character and dynamism” and will be the first performance-oriented version of the modular MEB electric platform in the Volkswagen Group’s range. Cupra has been chosen to launch the El-Born instead of Seat, as was originally intended.

When asked if the El-Born will ever hit the market branded as a Seat, Cupra CEO Wayne Griffiths said: "We are launching the El-born as the first fully electric model under the Cupra brand. I believe this is the right decision, the El-Born has all the genes of the Cupra brand… I think any good news for Cupra is good news for Seat."

Since the 2019 El-Born concept was unveiled Cupra's design team have given it a new, brand-specific look, largely centring around a more aggressive front-end redesign and bespoke interior details.

Only a scant amount of technical detail for the Cupra El-Born has been released. The EV will be powered by a 77kWh (82kWh gross) battery pack that sends power through a rear-mounted electric motor of undisclosed output.

Cupra promises a range of up to 310 miles on a single charge, with rapid charging making it capable of receiving 161 miles' worth of charge in 30 minutes. That’s significantly more than the El-Born was expected to launch with in Seat form; the Seat El-Born concept features a 62kWh battery for a range of 261 miles.  

Although no 0-62mph time has been released, Cupra is quoting a 0-31mph time of 2.9sec. For reference, the Seat concept promised a 0-62mph time of 7.5sec from a 201bhp electric motor. 

The El-Born will bring features that first appeared on its Volkswagen ID 3 sibling, including an augmented reality head-up display, while Cupra-specific detailing includes sports bucket seats and a racier steering wheel design with driving mode buttons.

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The El-Born will be manufactured alongside the ID 3 at the Volkswagen Group’s plant in Zwickau, Germany. It will join the upcoming Formentor in the Cupra line-up in 2021, alongside the existing Leon and Ateca - two cars that have racked up a combined 40,000 sales in the two years since Cupra split from its Seat parent brand. 

Griffiths has also confirmed a specific Cupra dealer network will be set up over the coming months and years across Europe, offering a bespoke sales and aftersales experience that he believes is key to the brand's success. 

READ MORE

New 2020 Cupra Formentor is brand's first performance model 

Cupra Leon eHybrid plug-in hot hatch launched with 242bhp

Facelifted 2020 Cupra Ateca arrives with improved dynamics

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Comments
18

8 July 2020

 Anyone any idea what price point this car will come in it?

8 July 2020

Whatever they think the Cupra branding can get away with would be my guess. This is going to be a niche choice up against the VW ID3, so I would expect £40-45k. At least they are giving it a decent range battery, but I would worry the headline 0-62mph time will not be that impressive.

bol

8 July 2020

If it was a bit less cheesy and didn't have a 90s tattoo as an emblem, I could really fancy one of these. 

8 July 2020

Clearly cost saving has paid a part with the styling as bar the section ahead of the A-pillars, and the rear end, the el-Born is identical to the ID.3. As for the front end of the Seat, there's something almost Peugeot-ish about it.

8 July 2020

I ve got no problem with the idea of an electric hot hatch, quite interested in it actually, but this is just a VW and I wouldnt have a VW if you paid me, first theres the emissions cheating (building a few electric cars isnt going to get it off the hook for that in mine or a lot of other peoples minds), then theres the fact that VWs (and by VW I mean most of their other marques) are bland, boring and chracterless appliances. Seriously, I woudlnt ever touch this, ever.

 

Wonder if the software works on this one ? Why dont they get the people who did the emissions cheating software to do the software for this and the ID3 ? That software seemed to work ok.

8 July 2020
typos1 wrote:

Wonder if the software works on this one ? Why dont they get the people who did the emissions cheating software to do the software for this and the ID3 ? That software seemed to work ok.

Good point, well made ....

8 July 2020

Why don't they replace the badges with LCD panels.That way they can build all the cars on the same production line and you just control which brand it is with software.

8 July 2020
s1mong wrote:

Why don't they replace the badges with LCD panels.That way they can build all the cars on the same production line and you just control which brand it is with software.

Don't give them ideas

8 July 2020
s1mong wrote:

Why don't they replace the badges with LCD panels.That way they can build all the cars on the same production line and you just control which brand it is with software.

Excellent, and you can buy an upgrade to turn your skoda into an Audi for the evening if there's a young lady to impress.

Maybe they could call it the Cinderalla pack ....

8 July 2020
gagaga wrote:

s1mong wrote:

Why don't they replace the badges with LCD panels.That way they can build all the cars on the same production line and you just control which brand it is with software.

Excellent, and you can buy an upgrade to turn your skoda into an Audi for the evening if there's a young lady to impress.

Maybe they could call it the Cinderalla pack ....

No, theyd call it the "Enhanced Understeer Pack"

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