Aiming to achieve what Obendorfer calls ‘modest luxury’, the design of the Icon E Concept is fairly understated both inside and out.
Though the design of the model is reminiscent of the W115, complete with the vertical headlights that typified the look of 1960s Benzes, the mechanical underpinnings are based on the latest E-Class. Obendorfer notes that main dimensions such as the length, width, height and wheelbase are ‘practically unchanged’.
The interior is similarly refined, with Obendorfer stating a desire to include ‘as few decorative elements as possible’ in the design. The steering wheel is a direct reference to classic Mercedes style with the metal insert, while the dashboard appears to be as minimalist as possible, featuring only a large digital display that also houses the speedometer.