Defender pick-up is expected to be single-cab only
Land Rover will launch a pick-up truck by 2020 as part of an extended family of Defender vehicles, which has long been rumoured in order to warrant Land Rover’s future commitment to its most famous model.
The standard Defender will have its grand unveiling this year as part of the marque’s 70th anniversary celebrations, but more variants are already in the pipeline.
A Defender pick-up will not only appeal to the huge market for utilitarian vehicles in the US but also in Europe, where pick-up sales are growing. Mercedes’ recent arrival with the X-Class (a sibling to the Nissan Navara), demonstrates car makers’ belief of the worthiness of an offering in this segment.
The Defender pick-up will also appeal in developing parts of the world, including South America and Africa. Although old Defenders are still used in these places, models such as the Toyota Land Cruiser and Hilux pick-up are broadly perceived as more reliable and durable options, so Land Rover will need to prove the new Defender’s worth against these rivals.