Land Rover’s clever three-pronged model plan achieves a series of important and urgent objectives for the company, each one vital now that the marque’s core model structure is established.
The luxurious new 4x4 coupé, the £250,000 SV Coupe, strengthens Range Rover at the pinnacle of the luxury SUV range, where others such as Bentley have begun to eat its lunch. The plan for a Defender pick-up deals neatly with the ‘when will they show the icon?’ question while also finding all-important sales in a sector that Land Rover has missed in the past.
The plan for new compact SUVs – possibly with a Defender first – has so much potential that we’ll bet it holds top priority at Gaydon. No progressive company enjoys watching a sector grow at 28% a year without having any credible runners in the race.