Disco SVX: enters production in 2018
The SVX badge is the work of Jaguar Land Rover’s Special Vehicle Operations unit, which is designed to signify the most off-road-focused variants.
Land Rover design boss Gerry McGovern has told Autocar that the new badge would be appropriate for Discovery models and “arguably Defender” when that launches later in the decade , but less so for a Range Rover.
Jaguar design director Ian Callum, who gave the E-Pace SUV a public debut at the September show, has said the badge could be possible on a Jaguar too.
“We don’t talk a lot about the [off-road] ability of our cars because they’re road-biased,” he explained. “But they could have that capability as we have the tech in the group. I see the opportunity – if Land Rover can do SVR, we can do SVX.”