Ford has revealed a specially created website for customers interested in buying the new Ford GT, allowing them to configure a car.
While most of the site, launched today, is given over to explaining the ethos behind the V6-engined supercar, which made its debut at the Detroit motor show early last year, the site has raised questions over two so-called ‘special editions’ of the model.
Customers can configure the exterior and interior look of the new GT using the configurator, but a separate menu lists space for two special edition variants, with the words ‘coming soon’ listed alongside.
As with most new high-end vehicles, it’s highly likely that Ford will produce a ‘launch edition’ version of the car – these models will be the first off the production line, and will be strictly limited in number but will offer a high specification.
The second special variant is likely to be inspired by Ford's history at Le Mans, and by the racing version of the car, which competes in the World Endurance Championship.
Both special models are likely to cost significantly more than the standard car, which is tipped to cost just over half a million euros in Europe (around £400,000).
Ford’s new configurator website allows potential customers to submit applications to own a GT – with the aim being to find customers who will “celebrate the Ford brand.” A total of 500 vehicles, encompassing the first two years of GT production, are all that have been allocated so far.
The application asks buyers to input their details, and select options explaining their relationship with the Ford brand. Options include being a current or former Ford or Ford GT owner, being a supplier to the firm, using Ford vehicles in your business, being a supporter of Ford’s affiliate charities, being a collector or influencer, and being a motorsport enthusiast.
Later in the application process, potential owners are given the chance to describe their choices. For example, influencers are asked to describe their roles, audience demographics and public platform links, including social media accounts and blogs.
Ford says that potential owners whose applications are approved will be guided through the buying process – and through the first years of ownership – by its new Ford GT Concierge Service, which aims to give customers a tailor-made experience.
The racing variant of the Ford GT recently set a new lap record for a 'mock Silverstone' race circuit - made up of landmarks in central London. The racing GT, which was fixed to the back of a lorry, completed the 11.9-mile lap in just over two hours. Watch the video below for more.
The first round of Ford GT applications closes on 12 May. To visit the configurator, click here.