Asked whether rumours suggesting BMW had plans to enter the pick-up ranks were on the mark, BMW Australia managing director Marc Werner said: “We are looking at this closely," before adding: "a ute is certainly an interesting proposition.”
Werner’s comments are the first acknowledgment that BMW is looking at the possibilities of launching a pick-up truck.
It was recently revealed that BMW has a new global sales strategy to build more individual market-specific models, which has already produced a new front-wheel-drive 1 Series saloon for selected markets, including China.
Werner, the former BMW area manager for such diverse markets as Japan, Russia, India and South Korea, refused to confirm whether detailed discussions on the possible introduction of a pick-up had already taken place at boardroom level. However, he said: “Here at BMW, we are constantly looking at market trends. We are always on the lookout for market opportunities and for further product derivatives that would be suitable for our customers.”