The BMW 8 Series will make a comeback next year after a 20-year break - and has been previewed by a bold Concept 8 Series design study.
The luxurious new two-plus-two coupe is planned to return to the BMW line-up in 2018 after an almost two decade hiatus as part of what company bosses describe as the biggest model offensive in the company’s history. The Concept 8 Series is being displayed this weekend at the Concorso d’Eleganza on the shores of Lake Como in Italy, and is the first in a series of ultra-premium cars from BMW.
Speaking at the Concept 8 Series unveiling, BMW board member Ian Robertson said: "We want to bring more cars into the upper luxury segment. We have already announced we are in the development phase of the X7. We are working on other products as we feel there is a lot of opportunity there. The new 8 series is part of this. In the next couple of years we will see the most comprehensive change in the history of BMW."
Will the BMW 8 Series succeed?
Set to challenge the likes of the Mercedes-Benz S-Class Coupe at the very top of BMW’s current 12 model strong line-up, the reborn 8 Series will indirectly replace the existing third-generation 6 Series, which is due to cease production in coupe and convertible guises after being superseded by a new fourth-generation liftback model in the form of the upcoming 6 Series GT later this year.
“The 8 Series will be the next model in the expansion of our luxury car offering and will raise the benchmark in the segment,” explained BMW chairman Harald Krüger. “It will demonstrate that razor sharp dynamics and modern luxury car go hand-in-hand, in the process strengthening our claim to leadership in the class.”
Alongside the bullish coupe variant of the new model previewed by the Concept 8 Series, BMW also has plans for a plush open top version of its new range topping two-door. Set for introduction in 2019, it eschews the folding hardtop arrangement favoured by BMW for its convertible models in recent years for an automatic multi-layer fabric hood.
Design as much as engineering has played a key role in the development of the new 8 Series, which boasts a traditional two door layout and classically hinged boot at the rear. It flaunts a bold look that BMW says will heavily influence the appearance of the next generation models from the German car maker. The exterior design of the Concept 8 series is credited to John Buckingham, a Brit now working out of BMW's DesignWorks studio in California.
“It showcases a new approach to the use of forms, which is reflected particularly prominently in the surfacing,” says BMW design boss, Adrian van Hooydonk, who describes the new coupe as a full blooded driving machine. “Crisp lines mark out clear surfaces, and the volumes are powerfully sculptured.”
Speaking at the launch, van Hooydonk added: "It is more that just a concept car, it is a very big step in BMW design. It is the start of a new-form of [design] language - cleaner surfaces, more emotion, more sophistication."
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Agree Wow
Looked at the video suggested by PC. What a fabulous looking car inside and out.
Wow!!! Just WOW!!???
BMW?!........where??