Annually, VW enthusiasts descend upon the town of Reifnitz, on the shores of the Wörther See lake, to show off their pride and joy cars to others. It's an event which seemingly grows every year, with official corporate presence where once the show was an enthusiast-only affair.
In more recent years, VW Group has scaled back the presence at the show of non-VW manufacturers; in years past Audi, Skoda and Seat have all revealed wacky concepts at the meet. It's more of a GTI-only affair from the corporate side nowadays, although that doesn't stop owners from every VW Group brand from appearing, in addition to other show-goers in other makes of cars.
This year, VW chose Wörthersee to showcase its new addition to the GTI brand; the Up GTI. Rather than picking up where the more powerful and less subtly-styled Lupo GTI left off, Volkswagen claims that the Up GTI harks back to the original Golf GTI - and has the statistics to prove it.
The Up proved popular among fans, although the majority of cars there were given cheers of approval, photos and gestures by festival-goers, and the locals welcome the bumper week of trade in their town too, according to one of the organisers. The local police take advantage of the less responsibility-fuelled atmosphere, though, and were stationed at one ofthe main entrance roads to the town, to give rule-breakers a firm word or two.