The bespoke cuboid was a brazen attempt to turn design convention on its head and provided evidence that the world’s biggest car manufacturer had not bankrupted its brain trust or ambition but remained capable of genuine blue-sky originality.
Soon after Toyota revealed the iQ as a concept, Volkswagen, the European firm that aspires to its Japanese rival’s global rank, unveiled the original Up at the Frankfurt motor show. Imaginatively packaged with a rear-mounted engine and rear-wheel drive, the Up appeared to rival the iQ’s innovative approach and suggested that VW was just as capable of wielding its own economic and engineering clout in this niche. That wasn't enough as the VW Group also pushed the Up concept through Skoda and Seat and came up with Skoda Citigo and Seat Mii.
The Up duly caught the industry’s imagination, and despite a prolonged development, the production version still arrives in the UK on a groundswell of opinion that continues to suggest that VW might have produced something worthy of the original concept’s inventiveness.