DS launches new Audi Q2-rivalling small SUV as its first EV at the Paris motor show
Mark Tisshaw
2 October 2018

DS Automobiles has revealed its second model since becoming a stand-alone premium car maker pitched directly at the likes of Audi and Volvo: the Audi Q2-rivalling DS 3 Crossback. The new model made its public debut at the Paris motor show.

Following the DS 7 Crossback as the second of six planned DS models by 2023, the small SUV enters one of the most competitive and fastest-growing segments in Europe. The 3 Crossback is the first model based on the PSA Group’s new common modular platform (CMP) architecture, which will underpin every small car from DS, Peugeot, Citroën, Opel and Vauxhall in the immediate future, including the next Peugeot 208 and Vauxhall Corsa.

The French-built 3 Crossback, which will reach the UK in the second quarter of next year, is also an indirect replacement for the DS 3 three-door supermini. That model will stay in production until the end of 2019 before being phased out. The 3 Crossback, codenamed D34, will be offered with petrol and diesel engines and, soon after launch, as a fully electric vehicle.

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The plan of DS, and indeed the whole of PSA, is to offer electrified versions of each of its cars, rather than having bespoke electric models. Engines include 99bhp, 128bhp and new 153bhp variants of the three-cylinder 1.2-litre Puretech petrol unit, with an eight-speed automatic gearbox offered. A 99bhp 1.5-litre four-cylinder diesel will also feature.

The EV uses a 50kWh lithium ion battery to power a 134bhp electric motor (0-62mph in 8.7sec, with a top speed of 93mph) to provide a range of more than 186 miles on the WLTP test cycle (an exact figure has yet to be confirmed). On the now-outdated NEDC cycle, the range was 280 miles. An 80% recharge of the battery pack is possible within half an hour through a 100kW rapid charger. The batteries are stored in the space normally given over to the fuel tank, under the seats and within the centre tunnel to ensure interior space is identical to that of the conventionally powered versions.

The car’s styling was inspired by the 7 Crossback, while the shark-fin side pillars are a nod to the 3 hatchback. DS design chief Thierry Métroz says the 4118mm-long, 1791mm-wide and 1534mm-tall 3 Crossback’s design has been optimised around the new CMP architecture. DS designers were involved in its gestation to give the car the best possible chance of design leadership in such a style-led segment. To that end, DS is hopeful of challenging at the top of the sector in terms of sales.

The 3 Crossback is being pitched as a technology-rich model in its segment, with features such as flush-fitting door handles, matrix LED headlights and, unusually for any car, let alone one of this size, no visible rubber between the side windows and bodywork. Much of the technology used, such as the active safety systems, is borrowed from the larger 7 Crossback. It includes an emergency braking system that can detect pedestrians at night. Premium features that have also made their way from the 7 Crossback include nappa leather and Alcantara interior trim options. 

The aforementioned combustion engines will almost inevitably account for the bulk of 3 Crossback sales, but the launch of the electric model will set DS on a path laid out by its parent company to become a builder of only electrified cars from 2025. The 3 Crossback EV will therefore be a pivotal model in the brand’s future growth plans.

Peugeot has demonstrated the effectiveness of launching SUV models: its strong sales growth represented more than two-thirds of PSA’s 2017 sales. DS’s more expensive products mean it is unlikely to challenge for the top spot, but executives will be hoping the 3 Crossback can arrest the company’s recent sales downturn.

Demand for DS models declined by a significant 38.5% last year, largely due to a heavy decrease in sales in the Chinese market.

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Comments
55

29 January 2018
An 'SUV' or 'crossover' without AWD? Pull the other one PSA. Didn't you learn your lesson 40+ years ago with the Matra-Simca Rancho? What happened to the engineering that went into the AWD versions of the Peugeot 405 and Citroen BX? Don't tell us that you were stupid enough to not leave room for it in your current platforms. Surely no-one could be that moronic, could they?
Oh wait. It's PSA. Yes they could. Not a mistake made by the Japanese is it?

29 January 2018
concinnity wrote:

An 'SUV' or 'crossover' without AWD?

Old one. The vast majority of SUV buyers don't need AWD. Or an SUV. They buy them because of their looks. So yes, FWD for a relatively small, city car, it's the correct choice because AWD adds weight and affects fuel efficiency.

13 September 2018
concinnity wrote:

An 'SUV' or 'crossover' without AWD? Pull the other one PSA. Didn't you learn your lesson 40+ years ago with the Matra-Simca Rancho? What happened to the engineering that went into the AWD versions of the Peugeot 405 and Citroen BX? Don't tell us that you were stupid enough to not leave room for it in your current platforms. Surely no-one could be that moronic, could they? Oh wait. It's PSA. Yes they could. Not a mistake made by the Japanese is it?

One of the best selling crossovers is the Nissan Qashqai, the vast majority are FWD, even JLR make FWD SUVs.. 

FMS

14 September 2018
concinnity wrote:

An 'SUV' or 'crossover' without AWD? Pull the other one PSA. Didn't you learn your lesson 40+ years ago with the Matra-Simca Rancho? What happened to the engineering that went into the AWD versions of the Peugeot 405 and Citroen BX? Don't tell us that you were stupid enough to not leave room for it in your current platforms. Surely no-one could be that moronic, could they? Oh wait. It's PSA. Yes they could. Not a mistake made by the Japanese is it?

 

Hey there...calm...down, wow. Have you thought your rant through?. 405/CX are '90's tech, so who else uses that now?...and you are berating them?. If they had sold in the numbers required to make ongoing development viable...well, it would have happened...but they did not, so...

 

"Stupid...moronic" The PSA group are shortly to become one of the most successful auto manufacturers of modern times...have you read the automotive trade press reviews?.

 

Are you aware that PSA group offer Grip Control on selected models?. For the UK market, a cheaper buyer option, perfectly suited to most UK weather conditions, without the extra up front cost/ongoing maintenance costs.

 

Are you an attention seeker?. Needy of other peoples time?.

 

Well you got a couple of minutes of mine...does that help now, dearie?.

29 January 2018

By 2019 all DS will have left is the DS7, DS4 and DS5 the last 2 are hopelessy outclassed and  the current DS3 isn't much better and unlikely to make it till late 2019.

So by late 2019 this brand will have 2 cars the DS3 crossback and the poor selling DS7, it doesn't look good for DS, if PSA decide to scale back I fear the worst for DS.

typos1 - Just can’t respect opinion

29 January 2018
xxxx wrote:

the poor selling DS7

It's not even on sale yet.

29 January 2018
Andrew1 wrote:

xxxx wrote:

the poor selling DS7

It's not even on sale yet.

It's been on sale in Europe for several months.

typos1 - Just can’t respect opinion

13 September 2018
xxxx wrote:

Andrew1 wrote:

xxxx wrote:

the poor selling DS7

It's not even on sale yet.

It's been on sale in Europe for several months.

 

Now it has. Europe-wide sales began in March.

 

 

FMS

14 September 2018
xxxx wrote:

By 2019 all DS will have left is the DS7, DS4 and DS5 the last 2 are hopelessy outclassed and  the current DS3 isn't much better and unlikely to make it till late 2019.

So by late 2019 this brand will have 2 cars the DS3 crossback and the poor selling DS7, it doesn't look good for DS, if PSA decide to scale back I fear the worst for DS.

 

You fear the worst for DS?...hark...listen to the sounds of panic in the DS boardroom...the keyboard towering intellectual warrior hath given his latest professional automotive industry opinion.

 

When was the last time YOU ever tried something for the first time, that took money, expertise and initiative?. No that doesn't include your definition, by way of shuffling to the corner shop and changing your brand of smokes. Still you whine about subjects you know next to nothing about...go outdoors, get a job and stay away from your crusty keyboard, until you can behave in adult company. TwIT

16 September 2018

Right at it FMS.

4 more new DS models will follow, as per PSA's 2015 Push to Pass plan.

DS7 CB generates the highest yield among all PSA models, even more that the blockbuster cashgenerator 3/5008.

Next in line will be a Different Spirit limo.  

PSA does very well. Since Tavares took the helm the company is exceeding all revenue, profit and margin forecasts. It's bound for a rock solid 2018, with even fresh acquisition Opel/Vauxhall in the black, which took PSA less than a year, after 19 bleeding years and 20 bn in losses during GM ownership.

RickM, Wheelman

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