The TS is a more premium version of the BX7 already on sale in China, the largest of two SUVs made by Borgward alongside the BX5.
Over the next few years, the company plans to launch more SUVs, including a smaller BX3 model due to be revealed at the Beijing motor show in April next year.
Beyond that, saloon and coupé models are planned, some of them electric, alongside electric versions of some of the firm's SUV models.
The old German marque is Chinese-owned and funded, with design and development split between Germany and China. Its Stuttgart-based design team is some 30 strong.
It launched first in China to build a track record of building cars and a brand, before its assault on Europe. Its design boss, ex-Mini design chief Anders Warming, said that building a strong brand for Borgward was of crucial importance if it was to be a success.
"Borgward is not just one car," said Warming. "There are many different vehicle concepts that can look very different.
"We must make them instantly recognisable as Borgward, so people know the brand. That will be key to our success."
European sales will start first in Germany and the German-speaking markets of Austria and Switzerland. Borgward's market research suggests some 50% of Germans are aware of the Borgward brand from the past, but not many are aware of any models or what it stands for.