BMW has previewed the future of its performance cars with a radical new concept that sets the tone for the future of its M division.
The M Concept Neue Klasse was unveiled at the Le Mans 24 Hours race today as a statement of intent for how motorsport will influence the design, technology and character of upcoming cars from BMW M – which later this year enters a new chapter with the unveiling of the all-new M3 saloon.

The new M3 will be based on the recently revealed i3 saloon, riding on BMW’s new Gen6 platform and offered with the choice of straight-six or electric power. However, it will be a wildly different technical proposition and have a completely bespoke design – with its defining elements shown for this first time on this concept.
Just as the Vision Neue Klasse evolved into the i3 with minimal changes to its fundamental design, so M’s new show car is thought to give a strong indication of what the first full-fat electric M car will look like in its final form.
It is a statement of intent for recently appointed BMW M design chief Oliver Heilmer, previously head of design at BMW-owned Mini, who says the performance division’s new design language “forms the expressive spearhead of the Neue Klasse – determined and powerful”.

The aim is for the next generation of M cars to be more overtly distinguished from their mainstream counterparts than the current crop is – even the outgoing M3 and M4, which share only their broad silhouettes and basic platform with the standard 3 and 4 Series.
“At BMW M, form consistently follows function,” said Heilmer. “Every detail serves performance. This project is truly special to me because it carries the BMW M character into the new era.”




