Reborn German manufacturer Borgward presents its new premium SUV in Frankfurt ahead of sales starting in 2016
Darren Moss
15 September 2015

Borgward's new SUV, the BX7, has been unveiled at the Frankfurt motor show.

The SUV is the first car to come from the reborn vehicle manufacturer in half a century, following the return of the Borgward name at the Geneva motor show earlier this year. Sales of the BX7 are due to start in China early next year, with European sales coming later.

These pictures show that the BX7 has similar dimensions to the Audi Q5, BMW X3 and Mercedes-Benz GLC. A large bar grille can be seen at the front, with a prominent Borgward badge. The car's sloping roofline culminates in a boot-mounted spoiler at the rear, while the BX7's lower edges feature body cladding.

Speaking at Borgward’s brand relaunch at the Geneva motor show back in March, company officials confirmed they were working on a plug-in hybrid system, suggesting that at least one powertrain option for the new SUV will be electrified.

According to reports, the BX7's main engine will be a 221bhp 2.0-litre four-cylinder turbocharged petrol, while the hybrid variant will have a combined power output of 296bhp and be capable of travelling up to 34 miles on electric power alone.

It's also believed that the new model will be offered with all-wheel drive and a newly developed dual-clutch automatic transmission.

Borgward is placing a big emphasis on in-car connectivity for its new model range. Its bespoke telematic concept, dubbed 'Multiple Interaction', is claimed to “change the way you think about the car”. No pictures of the car's interior have yet been released.

The reborn manufacturer is targetting both European and emerging markets with its new models. It aims to deliver 800,000 per year by 2020, before ramping up production to produce 1.6 million cars annually by 2025.

Speaking at the Geneva motor show, Borgward president Karlheinz Knöss said: “We want to become one of the top players in the automotive industry.”

Following the launch of its initial SUV, Borgward will unveil a second production model at the Geneva motor show in 2016. The company has said its model range will be “luxurious, inventive and bold”.

Founded in 1919, Borgward went bankrupt in 1961. Its former production base in Bremen was purchased by Mercedes-Benz, and is now used to make the C-Class, SLK, SL and the GLC.

Get the latest car news, reviews and galleries from Autocar direct to your inbox every week. Enter your email address below:

Join the debate

Comments
21

30 July 2015
Well they certainly don't lack ambition! 1.6m cars a year in a decade's time? For a Chinese SUV with a badge with low or zero resonance for most people? Wow. It makes game-changing Tesla look unambitious. Good luck to them, but their plan seems highly risky to say the least. Actually, I don't even wish them good luck because another mid-size SUV is of little interest or relevance.

289

30 July 2015
...more dreamers joining the industry, just what is needed!

30 July 2015
I'm all for old, interesting historical brands returning to the fore, but... Borgward?! What the hell is that? Maybach was old but at least I'd heard of it.

30 July 2015
Just what the world needs.

MG Writer

31 July 2015
So, apart from the resurrected name, how much of this new SUV will actually be German? It seem rather unlikely that a brand new company could develop a completely new model from a standing start, without the co-operation of an existing manufacturer, hence the Chinese tie-up. My suspicion would be that this will be little more a German brand applied to a Chinese product. This doesn't necessarily mean it will be rubbish, of course, but given the lack of success to date of Chinese automobile exports to Europe, I wouldn't bet the farm on Borgward competing with Audi, BMW or Mercedes-Benz anytime soon.

12 September 2015
Daniel Joseph wrote:

So, apart from the resurrected name, how much of this new SUV will actually be German?

ALL of it will be German. Why is everyone saying Borgward is owned by the Chinese? The grandson of Carl Borgward, Christian Borgward, restarted the company and owns the brand with the help of Karlheinz Knöss, who is the CEO. Chinese truck company Foton is only an investor and nothing else. Borgward AG is responsible for all the development work. So not only is it German, its German family owned.

12 September 2015
"ALL of it will be German?" If I were to follow your logic, then Jaguar and Land Rover are Indian and Volvo is Chinese, since those are the countries where the ultimate owners of these companies are domiciled. I don't think many people would agree with you in that regard. I would still be interested to know where the BX7 was designed as this, rather than Borgward having a German "brass plate" holding company, will determine the nationality in most people's eyes. It is the domicile of the design centre, rather than the manufacturing centre, that is most imortant, as companies frequently manufacture offshore: a Honda or Toyota manufactured in the UK is still regarded as Japanese.

13 September 2015
Daniel Joseph wrote:

"ALL of it will be German?" If I were to follow your logic, then Jaguar and Land Rover are Indian and Volvo is Chinese, since those are the countries where the ultimate owners of these companies are domiciled. I don't think many people would agree with you in that regard. I would still be interested to know where the BX7 was designed as this, rather than Borgward having a German "brass plate" holding company, will determine the nationality in most people's eyes. It is the domicile of the design centre, rather than the manufacturing centre, that is most imortant, as companies frequently manufacture offshore: a Honda or Toyota manufactured in the UK is still regarded as Japanese.

And Ford and Vauxhall are American, though for forty years I've heard some owners insist they're British.

I don't need to put my name here, it's on the left

 

11 September 2015
Interesting that the piece makes no mention of where it's actually built, but I assume it's China. So, it's a Chinese knock-off of an Audi Q5 with a defunct German badge. Just what the world needs. Seriously, there are many similar models already on the Chinese market, so only the provenance of the badge distinguishes this one.

11 September 2015
I almost said it's no more authentic than MG, but that would be unfair in the latter, which at least maintains some design and assembly operations in the UK.

Pages

Add your comment

Log in or register to post comments

Find an Autocar car review

Driven this week

  • Lexus LC500
    Car review
    20 October 2017
    Futuristic Lexus LC coupé mixes the latest technology with an old-school atmospheric V8
  • Maserati Levante S GranSport
    First Drive
    20 October 2017
    Get ready to trade in your diesels: Maserati’s luxury SUV finally gets the engine it’s always needed
  • Jaguar XF Sportbrake TDV6
    First Drive
    19 October 2017
    The handsome Jaguar XF Sportbrake exhibits all the hallmarks that makes the saloon great, and with the silky smooth diesel V6 makes it a compelling choice
  • Volkswagen T-Roc TDI
    First Drive
    19 October 2017
    Volkswagen's new compact crossover has the looks, the engineering and the build quality to be a resounding success, but not with this diesel engine
  • BMW M550i
    First Drive
    19 October 2017
    The all-paw M550i is a fast, effortless mile-muncher, but there's a reason why it won't be sold in the UK