Ferdinand Porsche's great-grandson announces brand with Mark Zero, on modular platform with 311-mile WLTP range

Piëch Automotive has announced itself to the world with an electric sports car, named the Mark Zero, at the Geneva motor show.

The company was co-founded in 2016 by Anton 'Toni' Piëch, who is the son of Ferdinand Piëch – the hugely successful former chairman of the Volkswagen Group – and the great-grandson of Ferdinand Porsche, the designer of the original Volkswagen Beetle and founder of the Porsche brand. His business partner is industrial designer Rea Stark Rajcic.

Piëch is a public company based in Zurich, Switzerland, and has no affiliation with the Volkswagen Group. 

The two-door, two-seat Mark Zero is unusual among the myriad of EVs from start-up brands in that it doesn't use a skateboard-type chassis, as popularised by Tesla. Instead, it's based on a modular platform that Piëch developed with the help of 200 external employees.

In the Mark Zero, the batteries are positioned along the central tunnel and on the rear axle, rather than packaged into the floor. One 201bhp asynchronous motor is located on the front axle and two synchronous motors are located on the rear axle, giving a 0-62mph time of 3.2sec and a top speed of 155mph.

The Piëch platform is claimed to be capable of accommodating internal combustion, hybrid, battery electric and hydrogen fuel cell powertrains, and some of the hardware, such as the battery, can apparently be swapped out.

The Mark Zero's battery is provided by Chinese company Desten. It uses cells that are said to be highly thermoefficient, allowing them to be cooled by air, rather than water, and capable of rapid charging up to 80% in just 4min 40sec.

The charging infrastructure is provided by Sino-German firm Qingdao TGOOD, which operates more than 210,000 charging points in 310 cities.

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The goal of a 500km (311-mile) range on the new WLTP testing cycle has been set for the coupé, which weighs less than 1800kg. For comparison, the Rimac C_Two electric hypercar weighs 1950kg.

It's unclear who has engineered the Mark Zero, although design sketch previews appeared to be signed by Porsche's Peter Varga. It also hasn't been stated where Piëch's funding originates.

Following this retro-modern coupé, Piëch would apparently like to add a saloon and an SUV to its portfolio, with a convertible and a pick-up truck also possible.

Join the debate


21 February 2019

so, we want a DB9/BMW Z8 style front end, an F- type side profile and rear glass and a maserati style rear end

21 February 2019
M3NVM wrote:

so, we want a DB9/BMW Z8 style front end, an F- type side profile and rear glass and a maserati style rear end

So, like you say, a hybrid not in terms of powertrain but in terms of mish-mash styling. How is this supposed to be competitive in a sector where style matters? 


6 March 2019

Yeah,  Like the Auto World really needs another brand like this at the moment!

21 February 2019

Sounds like a very cynical use of the Piech name which will only have recognition with a few, older car enthusiasts. Then add in some generic 2000s design cues to this vapour-car and see what happens.  

The likelihood is nothing of course.

Same with Pininfarina and their upcoming car. Full of German marketing types that keep saying the word "brand" as if that's what they have and that people are waiting for a Piech or Pininfarina car because of the non-existent brand they are trying to kick-off by purloining a name.

Yes, Tesla was a person and Musk also swiped the name but few know or care. For better or worse he built the company on product. These latest German jokers think they can do it using branding - but with no substance. 

21 February 2019

 Yeah I’m cynical too!

21 February 2019

Well, it is just a Porsche. 

Understandable really, being Ferdinands grandson and all that, it must have been impossible to design anything different

22 February 2019

Ferdinand Piech is known for innovation and breakthrough engineering solutions.

So why did they choose to go with retro styling, a homage to a styling heritage not of their own, and neither of cutting edge EVs?

Do not be fooled by startups funding shiny new cars from concept car builders and claim the knowledge and manufacturing capability to be their own. Rivian, Byton, Vulcano, Karlmann King and now this. 

22 February 2019

Working for an OEM myself, I have some experience in concept car production.

If you fly over to Torino with large enough cash, there are plenty of talented companies that can build you a car from scratch. Need some design work? Need a static showcar? Its all possible and now with MAT even some small scale manufacturing. All with very very good quality. 

All these startups need to do is build a showcar and sell it with a good start up style message.

Now once they start building their own cars in house, things start to fall apart. Tesla and NIO are probably only examples amongst a sea of EV startups successfully transitioning to full production.


6 March 2019

...smoothed off F-Type. I wonder if there's a patent infringement?

6 March 2019

 Bit conservative....?

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