British firm will follow-up one-off Sweptail commission with an extra low-volume model

Rolls-Royce is developing a second ultra-low-volume model with bespoke bodywork.

The car is planned for the "near future", according to design chief Giles Taylor, and follows the one-off Sweptail model shown at the Villa d'Este concours event in Italy last year.

Taylor implies that there could be more than one example of this next model, although the number will be in the low single figures.

The company is exploring models with hand-beaten bodywork as part of its fast-growing bespoke business, says Rolls-Royce boss Torsten Müller-Ötvös, with the department now staffed with more than 100 designers, engineers, customer liaison staff and more. 

“It's the future of luxury,” he says. “People don't want something others can get. They want something very unique. We've invested quite a lot in this. Bespoke is very important - without it, we wouldn't sell as many cars.”

One of the challenges of making panel-beaten bodies is “having the capacity to do it”, Müller-Ötvös adds, because these skills are hard to find. A promising solution “is 3D printing of panels”. 

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Further in the future, perhaps by 2040, Müller-Ötvös believes the advent of autonomous cars and the reduced need for pedestrian protection features could allow more creative scope. “It could bring the old era back,” he says, referencing the last century when bespoke bodywork was built on a separate chassis.

Rolls-Royce’s bespoke department is an increasingly busy division in the company, having created several high-profile projects in recent history, including the Sweptail, and it fettled the four cars displayed at the Geneva motor show. Almost every Rolls-Royce ordered today features that department’s handywork at the request of the customer, the brand has previously revealed to Autocar.

The next ultra-exclusive car will likely be not quite as customer-involved as the Sweptail, however. Speaking at the Sweptail launch last year, Taylor said: “We will probably never repeat the level of involvement we had with a customer for this car [Sweptail] ever again, not because we don’t want to but because it’s always fraught with risk that someone may misinterpret the end goal. It’s a risk you might end up with something that doesn’t fit the brand or suit the customer."

Read more

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Rolls-Royce Sweptail: what it's like to drive a bespoke one-off

Why outlandish one-off could be the future of Rolls-Royce

Rolls-Royce evaluating options for more one-off 'coachbuilds'

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3

8 March 2018

One thing that the last attempt for the idiot chinaman was that there is little correlation between money and good taste, but as long as it helps with our balance of payment: long may it continue.

Milk the morons for as much as you can

8 March 2018
lambo1 wrote:

One thing that the last attempt for the idiot chinaman was that there is little correlation between money and good taste, but as long as it helps with our balance of payment: long may it continue.

Milk the morons for as much as you can

Good grief, yet another pointless comment, and this one is offensive on many levels. I’m on a mission to draw people’s attention to people who write drivel on my favourite websites. 

9 March 2018

If there were a moderator for this site, your offensive comment would have been deleted. 

But as it is, your post will be archived and preserved for all to read and despise.

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