The machine echoes back to the coachbuild Rolls-Royce machines of the 1940s, when bespoke cars were constructed on a base platform.
Asked whether the development process of Sweptail would be repeated Giles Taylor, Rolls-Royce’s director of design, told Autocar: “We will probably never repeat the level of involvement we had with a customer for this car ever again, not because we don’t want to, but because it’s always fraught with risk that someone may misinterpret the end goal. It’s a risk you might end up with something that doesn’t fit the brand, or suit the customer.
“We may pro-actively offer coachbuild cars in the future, where we create the project and then sell the one-off nature to a customer. That’s an idea, not a plan, but it’s something we could do.”
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Rolls-Royce looking at challaenges of coachbuild projects
Müller-Otvös said the firm would evaluate further coachbuild projects, but highlighted several challenges, including ensuring personalised cars meet safety laws and hiring extra staff that can hand-sculpt bodywork.
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“We are currently investigating it, more in a case of what we can do and how we can do it," he said. "We have learned a lot on this journey, and that needs a bit of thought now. It’s something we might continue, but there are no plans yet. But I wouldn’t be surprised to have a couple of my customers knocking on my door on Monday and saying ‘I want one’.
“I think the future for luxury in the long-term is to go even more bespoke, and for that reason it’s kind of a logic path, but it’s not yet understood in which dimension we will do it. There is a market, that’s for sure.”
New architecture could help coachbuilds
Müller-Otvös added that any Rolls-Royce’s new platform architecture could ease the way for more coachbuild projects.
“Our decision is to go to a spaceframe, aluminium-only architecture, and that technology, in principal, allows for us to do stuff like that," he said. "But it needs a bit more investigation. I don’t want to over-promise to customers and under-deliver. Let’s put it like this: why not?
“Coachbuild projects are nothing that we would do regularly. It needs to be truly unique and exclusive.”