The highly personalised two-seater, which has been built on the aluminium spaceframe architecture of the Phantom VII Coupe, was commissioned by an unnamed Rolls-Royce customer and unveiled at the Concorso d’Eleganza historic car show, held at Villa d’Esta on Lake Como, Italy, during the spring.
The British marque has hinted that its one-off, bespoke commission could lead to more personalised creations in future.
The owner of Sweptail worked directly with Rolls-Royce’s design department in its creation, over a period of around four years. The car, powered by the Phantom VII’s 6.75-litre V12 engine, features several unique design features, including a system that deploys a bottle of champagne at the touch of a button.
The exterior styling has been crafted with design cues to both vintage Rolls-Royce machines and luxury yachts. The Sweptail name refers to the swept-tail design of 1930s Rolls-Royce motors.
— Autocar (@autocar) May 27, 2017
While Sweptail is a one-off design, it harks back to Rolls-Royce’s ‘coachbuild’ past – when it made bespoke luxury cars off a base platform – and could be followed by more unique creations.
Torsten Müller-Otvös, the CEO of Rolls-Royce, said: “Sweptail is proof that Rolls-Royce is at the pinnacle of coachbuilding. We are listening carefully to our most special customers and assessing their interest in investing in similar, completely exclusive coachbuilt masterpieces.
“At the same time we are looking into the resources which will allow us to offer this unique service to these discerning patrons of luxury.”
How Rolls-Royce Sweptail was designed
Rolls-Royce was approached by one of its regular customers, described as a “connoisseur and collector of distinctive one-off items including super-yachts and private aircraft”, in 2013 about building a one-off luxury car.