That’s not a surprise: Sweptail is a bespoke ‘coachbuild’, developed by the British firm over four years to a customer’s exacting requirements – and which Rolls-Royce CEO Torsten Müller Otvös says is “probably the most expensive new car ever.”
Sweptail took regular trips up the hill over the Festival of Speed weekend. And who was trusted with driving a car that touches on ‘priceless’? That would be Jack Goff, best known as a rising star racing a Team Eurotech Honda Civic in the bumper-bashing MSA British Touring Car Championship.
It might seem a strange choice, but when he isn’t going door handle-to-door handle on Britain’s racing circuits, the 26-year-old works as a driver for Rolls-Royce, driving the firm’s cars at events all over the world.
But even in the rarified air of Rolls-Royce machines, Sweptail stands out. So how do you drive someone else’s virtually priceless creation up the Goodwood Hill?
“First things first, don’t scratch it,” says Goff. “This car is not about breaking the outright record up the hill; it’s about travelling in elegance, style and comfort. That’s very much the Rolls-Royce philosophy.
“Rolls-Royce can have fast cars, but they’ve got to do it elegantly, and Sweptail ticks all those boxes.”