“We took the right decision on D-segment,” Willcox said, of deciding not to replace the Primera but instead focus on crossovers and SUVs.
He said that although returning to the C-segment with the Pulsar was the right thing to do – because that market is worth five million sales across Europe per year – the same wouldn’t be true for a car like the Primera.
“D-sector has fragmented,” he said, noting that smart non-premium manufacturers have moved away from conventional large family saloons and hatches, because they’ve come under intense pressure from Audi, BMW and Mercedes-Benz.
“What’s left is compressed into the fleet sector,” Willcox said. “We were very brave [to abandon the Primera] but it was absolutely the right decision.”
Instead, the Pulsar will fill the final hole in Nissan’s range.
Get the latest car news, reviews and galleries from Autocar direct to your inbox every week. Enter your email address below: