Currently reading: Nissan boss rules out new Primera
Even though Nissan has returned to the small family car segment with the new Pulsar, officials say a new Primera isn't part of the current model plan
Matt Prior
1 min read
27 September 2014

Nissan won’t make another large family car like the Primera, Nissan Europe chairman Paul Willcox has told Autocar, even though it has re-entered the small family car market with the Pulsar.

“We took the right decision on D-segment,” Willcox said, of deciding not to replace the Primera but instead focus on crossovers and SUVs. 

He said that although returning to the C-segment with the Pulsar was the right thing to do – because that market is worth five million sales across Europe per year – the same wouldn’t be true for a car like the Primera.

“D-sector has fragmented,” he said, noting that smart non-premium manufacturers have moved away from conventional large family saloons and hatches, because they’ve come under intense pressure from Audi, BMW and Mercedes-Benz.

“What’s left is compressed into the fleet sector,” Willcox said. “We were very brave [to abandon the Primera] but it was absolutely the right decision.”

Instead, the Pulsar will fill the final hole in Nissan’s range.

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27 September 2014
What Nissan are basically saying here is "we won't make a new Primera because we expect Ford to clean up the lower end of the fleet market, with Merc, Audi and BMW to clean up the higher end"

27 September 2014
Genuinely, I thought the last Primera was actually a fine machine. Extremely futuristic interior and an exterior that doesn't look especially dated even today. Around the time this and the previous Micra came out, Nissan were really developing their confidence in terms of design (the original Qashqai concept must've only been a year or two after this). I don't think they would quite get a Primera 'right' again, though, given how dull the Pulsar is to look at.

27 September 2014
He doesn't seem to be very supportive of and enthusiastic about his own Infiniti Q50, not surprisingly.

27 September 2014
the recent direction of Nissan. They seemed to be doing everything right a few years ago but now we have a poor Micra, so poor that they have effectively used it to relace the Indian built Pixo as a city car rival because it can't compete with Polo, Fiesta etc. The Note has been moved down to supermini hatch status to compete with rivals that the Micra should be dealing with and thus they have abandoned the popular mini MPV market. Nissan, get yourself a decent city car, replace the current Micra with one that does justice to the previous two generations; replace the new Note with a mini MPV design that can compete with Hyundai IX20, Vauxhall Meriva, Ford B-Max etc and get some definition back into your lower range. Lovely new Qashqai though (except the squashed glasshouse).

28 September 2014
I always liked the last Primera and thought it to be a very underrated car, but judging by the style of the new pulsar, Nissan can't be trusted to do it's replacement justice. In response to Shrub, despite what Nissan would have you believe, everything about the Note screams mini mpv. I agree with your comments about the Micra, it's such a sub-standard supermini that it's competing at the budget end of the market and deserves so much better.

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