Mercedes has ceased Maybach production; small numbers of new models available in group stock
14 August 2012

Maybach is no more, according to a Mercedes-Benz spokesman. The news came as Mercedes USA published its latest price list, displaying "discontinued" beside each Maybach.

A Mercedes spokesman today confirmed to Autocar that the final Maybach was built in June, and "very small numbers" remain available in group stock. That means although new Maybachs are available, there is no flexibility on specification.

The spokesman confirmed Mercedes will continue to support existing owners and cars.

Last November Mercedes’ boss, Dieter Zetsche announced replacements for the 57 and 62 would not be produced. An insider said Mercedes was keen to cut its losses and position the new Mercedes S-class Pullman to fill the void.

Join the debate

Comments
13

14 August 2012

I would have thought with the vast amount of high end cash washing around China and the Middle East may have helped Maybach sales, but obviously not.

14 August 2012

I think that those countries that have a lot of money would want either a Bentley or a Rolls Royce. If I was in the market for a top end limo I would not have purchased a Maybach.

So Merc kind of failed with their low end market, i.e. the Smart variants other the the original 2 seater and failed with their highest end product. Best just stay to the middle/premium class guys, you do your best work there.

14 August 2012

Actually, I think China might have been one of the reasons for axing the Maybach and focusing on the Pullman instead - if I'm not mistaken, the 'Pullman' name is more famous/more prestigious there than the 'Maybach' name...a critical advantage in terms of marketing.

I do believe that Maybach could have been a success - after all, it was arguably better in some respects than the competition (especially tech-wise), but it just didn't look or feel special enough for the rich folks to buy one over a Rolls-Royce/Bentley.

Merc could also have used it to introduce all new tech on it first, so that the costs of development could be recouped faster (new tech is expensive but can be afforded by the rich, especially considering that car-makers in general must make the healthiest profits on the luxury-class vehicles), but perhaps they wanted that 'niche' to be occupied just by the S-Class.

 

- Follow your own star -

14 August 2012

I was just about to order my Maybach, damn. I will have to buy an Infinity instead.

www.KOOOLcr.com

 

14 August 2012

It was just a blinged up S-Class, no amount of technology can hide that, both the Rolls and Bentley ooze class, the Maybach doesnt. 

14 August 2012

humphrey the pug wrote:

It was just a blinged up S-Class, no amount of technology can hide that, both the Rolls and Bentley ooze class, the Maybach doesnt. 

I accept the Rolls Royce Phantom is special, but surely if the Maybach were a blinged up S-Class then the Bentleys are all blinged up Phaetons?

Cant say i have any desire for any of them either. 

TS7

15 August 2012

artill wrote:

humphrey the pug wrote:

It was just a blinged up S-Class, no amount of technology can hide that, both the Rolls and Bentley ooze class, the Maybach doesnt. 

I accept the Rolls Royce Phantom is special, but surely if the Maybach were a blinged up S-Class then the Bentleys are all blinged up Phaetons?

Cant say i have any desire for any of them either. 

Thankfully Bentley make the Mulsanne, in addition to the range of vehicles for feetball 'wags'.

14 August 2012

The reason for Maybach's failure was that they did not look sufficiently different from a S-Class, inside and out, and that was due to the car's origins. It was originally going to be called a Mercedes, with Maybach being the model name, hence its resemblence to other Merc saloons. But rather belatedly, Daimler didn't feel the Mercedes badge could stretch to a car to rival the Phantom, but all they could do was tack on a different grille and badge as the car's design was all but signed off. So in effect, Daimler's Phantom rival was poorly conceived and doomed from day one, while the fact that it looked awful didn't help matters either. The interior quality and materials were stunning though and equalled a Phantom (I've been in both), but it's a shame that it looked like the previous S-Class inside.

I think Maybach should have been given another chance with a unique looking car worthy of the price and market it was competing in, rather than just being a big Merc. They showed they could produce something wild and different with the Exelero.

15 August 2012

Maybe if they had made a drop[ top and painted an unpleasant cross on the side and a little chap with a funny mustach pointing a direction, it could have sold..In Argentina !! Oh dear was that politically correct Smile

 

what's life without imagination

15 August 2012

Maybach was never a rival or even a threat to Rolls-Royce/Bentley.

The only decent Maybach ever shown was the 2005 Maybach Exelero concept. They FAILED to put it into production, which really was the first nail in the coffin.

Usually I am saddened by the loss of a automotive marque, like the feeling of the loss of Saab recently. For Maybach however, I am almost pleased it has gone. They were truly ugly and nothing special!

Pages

Add your comment

Log in or register to post comments

Find an Autocar car review

Driven this week

  • Volkswagen Golf MHEV
    First Drive
    23 November 2017
    VW's 48V mild hybrid technology is still a few years away from production, but we’ve sampled a prototype Golf fitted with it and are suitably impressed
  • Jeep Compass
    First Drive
    23 November 2017
    Jeep enters the competitive compact SUV market with its new Compass, blending ruggedness with contemporary styling and tech
  • BMW 1 Series Saloon
    We had a short drive in a China-only front-wheel-drive BMW 1 Series
    First Drive
    23 November 2017
    A brief drive in a China-only front-wheel-drive model shows the future is bright for the 1 Series when it makes the switch from RWD next year
  • BMW 5 Series
    First Drive
    23 November 2017
    The BMW 5 Series is top of the mid-exec pack, but is there still room for a diesel saloon in everyday family life?
  • Toyota Prius PHEV
    First Drive
    23 November 2017
    Does running a plug-in hybrid really make sense as a 500-mile-a-week driver? Six months with a Toyota Prius Plug-in should give a conclusive answer