American automotive giant General Motors (GM) is considering a revival of the Hummer brand for a new line of premium electric SUVs and pick-up trucks, according to Reuters.
The company is reportedly aiming to put a new range of large luxury EVs, codenamed BT1, into production at its Detroit-Hammtramck factory by the end of 2021.
The first BT1 model, currently known as Project O, is said to be a pick-up for an as-yet-undetermined brand, with internal sources suggesting use of the Hummer name is “under consideration”. It will be followed by a hardcore performance version in 2022.
Claimed to also be in development are an electric pick-up for GMC and an electric SUV for Cadillac. Both are set to arrive in 2023.
GM is investing $7.7 billion (£5.9bn) into preparing its US factories for the shift to electrification over the next four years, with the Detroit-Hammtramck facility being upgraded at a cost of $3bn (£2.3bn) to produce electric trucks and vans.