But company warns against removing scrappage schemes
13 August 2009

Ford’s recent European sales successes have given the company its highest market share since 1999.

Year-on-year European new car sales in its 19 key markets were up five per cent in July to 125,200, a rise that saw Ford’s market share increase by 0.6 per cent to nine per cent.

Pan-European scrappage schemes have helped to boost Ford’s sales, with the Fiesta and Ka models proving particularly popular.

Ingvar Sviggum, Ford of Europe's head of marketing, sales and service, said scrappage incentives should be phased out gradually to avoid a big drop in demand.

“Despite the positive impact of various national vehicle scrappage schemes, the overall trend is still negative and the underlying market weak," he said.

"We strongly believe that these incentive schemes should continue for as long as practically possible, and then be phased out in an orderly manner to avoid any dramatic reduction in market demand that could damage the still-fragile improvement we have seen in recent months.”

In the first seven months of the year, Ford’s European sales were down 7.3 per cent in its core 19 markets, against an industry drop of 12.2 per cent. It is Europe’s second-biggest car manufacturer, behind the Volkswagen Group.

Twitter - follow autocar.co.ukSee all the latest Ford reviews, news and video

Add your comment

Log in or register to post comments

Find an Autocar car review

Driven this week

  • Range Rover Sport SVR
    First Drive
    22 March 2018
    More power and an intoxicating soundtrack have breathed new life into our love affair with the biggest, baddest Range Rover Sport variant
  • First Drive
    21 March 2018
    The new Vantage has been developed as a Porsche 911 beater, and our first taste on UK roads suggests it can live up to that bold claim
  • Nissan Leaf Tekna
    The is the new Nissan Leaf
    First Drive
    21 March 2018
    The new version of the world's best-selling electric car gains a bigger battery and more power. How does it compare to rivals such as the Volkswagen e-Golf?
  • Range Rover p400e
    First Drive
    20 March 2018
    The original luxury SUV is now available as a plug-in hybrid, promising lower emissions and the capacity for silent electric motoring
  • BMW i3s
    Car review
    20 March 2018
    Revised hatchback sets out its range-extended electric stall in a new, sportier tune