Porsche chief executive officer Oliver Blume
Porsche will remain committed to the UK car market despite the referendum vote to leave the European Union, according to the German car company’s chief executive, Oliver Blume.
Blume also said it was too early to announce whether Brexit will force Porsche to increase the price of the cars it sells in this country.
“We will continue to work together with our colleagues in the UK as we did before – first because they are our friends and second because I think the Porsche enthusiasm in the UK will remain at the same level in the future as well,” he said at yesterday’s launch of the new Porsche Panamera.
“At this moment, we can’t think or talk about [rising prices]. We have to see how all the steps [of the UK’s exit] will go in the future. At this moment, I don’t feel able to say what it means."
Blume admitted the result of the referendum, in which 52% of voters expressed a desire to leave the EU, came as a personal shock. He also said a future strategy would be worked out in conjunction with Porsche GB.
Porsche delivered 12,167 new cars in the UK in 2015, up from 9160 in 2014. The largest European market is the manufacturer’s home territory, Germany, where 28,953 cars were delivered last year.