New model designations will be linked to engine output rather than capacity
23 August 2017

Audi is adopting a new naming structure across its range, in which model designations will be linked to power output rather than engine capacity.

The German firm says the move will allow future models to reflect the added performance delivered by electric-powered hybrid systems and/or pure electric powertrains, such as that being developed for the company’s 2018 E-tron SUV.

Comment: trying to decipher Audi's new model naming system

The new naming process groups together models on a scale that runs from 30 to 70, with 30 being models having a power output between 107bhp and 127bhp and 70 being reserved for models packing more than 529bhp.

The names increase in an increment of five depending on the output of any specific model. As an example, the Q2 1.6 TDI will become the Q2 30 TDI. 

This initially creates eight new model designations:

- 30 for models with between 81 and 96kW (107 and 127bhp)

- 35 for models with between 110 and 120kW (145 and 159bhp)

- 40 for models with between 125 and 150kW (165 and 198bhp)

- 45 for models with between 169 and 185kW (223 and 244bhp)

- 50 for models with between 210 and 230kW (278 and 304bhp)

- 60 for models with between 320 and 340kW (423 and 449bhp)

- 70 for models with more than 400kW (529bhp)

The designation of each model is linked directly to the output of the driveline, irrespective of its layout. The new names will apply to all standard Audi models, meaning that petrol, diesel, natural gas, plug-in hybrid and electric powertrain models will be directly comparable.  

Dietmar Voggenreiter, Audi's head of sales and marketing, said: “As alternative drive technologies become increasingly relevant, engine displacement as a performance attribute is becoming less important to our customers. The clarity and logic of structuring the designations according to power output makes it possible to distinguish between the various performance levels.”

The roll out of Audi’s new models is set to begin during the third quarter of 2017 with the new A8: the traditional 3.0 TDI diesel will become the 50 TDI, and the 3.0 TFSI petrol will now be named the 55 TFSI. The parameters of 55 models are yet to be confirmed, but are believed to be for cars between 245 and 275 kW (328 and 468bhp).

The new Audi names will only apply to standard models, with S and RS models and the R8 retaining their classic names "in reference to their top position in the model range”.

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Comment: trying to decipher Audi's new model naming system

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Comments
46

23 August 2017

What a stupid waste of time.

23 August 2017

What a bloody confusing and stupid thing to do! Really Audi...what were you thinking!

Cyborg

23 August 2017

What a bloody confusing and stupid thing to do! Really Audi...what were you thinking!

Cyborg

23 August 2017

Identifying specs by power output rather than engine size is logical given one engine size may be sold in three different outputs. However, attaching arbritary numbers to these power outputs is not, why not just use the actual power output!

No doubt in a few years time the boundaries for each designation will be shifted, causing further confusion.

Also, unless there are typos, there appears to be holes in the parameters, what model designation will an engine with 100kW have, or 160kW, or 200kW...

23 August 2017

Were the product planners bored and wanting to confuse the customers?

 

23 August 2017

97kW - 109kW?

161kW - 168kW?

etc.?

Has someone not thought this through?

23 August 2017

FOR DOING THIS STUPID SCHEME UNLESS THEY ARE FIDDLING THE BHP AND THE 70 WILL REFLECT 70 BHP ONLY A JOKE .NO IT IS A SHAMBLES JUSR LIKE mERC CHANGING THEIRS SO AN m CLASS WAS 4X4 GLE SOUNDS CRAP NOW.

23 August 2017

Presumably inspired by BMW's naming philosophy whereby the numbers relate to the expected engine size for a given output rather than the actual capacity. And in Audio's case it probably won't work for future mild hybrids, which may or may not jump up to the next band leading to inconsistency

Really the company should be sorting out its current engine problems, rather than wasting time and efford deciding how to badge tjhem. 

 

23 August 2017

Try reading this again...

"- 50 for models with between 210 and 230kW (278 and 304bhp)

- 60 for models with between 320 and 340kW (423 and 449bhp)"

And, then...

"...the 3.0 TFSI petrol the 55 TFSI"

Did someone forget a line somewhere?

23 August 2017

I feel 55 about this. You probably don't know what I mean, but you probably get my point. Unlike the point in Audi doing this.

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