Currently reading: Jaguar Land Rover tries to block VW Group imports to US
According to reports, JLR is claiming that SUVs from Audi, Lamborghini, Porsche and VW are using its patented Terrain Response system without permission
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2 mins read
23 November 2020

Jaguar Land Rover (JLR) has filed a complaint to the US International Trade Commission to ban imports of Audi, Lamborghini, Porsche and Volkswagen SUVs.

Claiming they are using its patented Terrain Response system without permission, JLR is seeking to prevent Audi’s Q8, Q7, Q5, A6 Allroad and E-trons and Lamborghini’s Urus from being imported into the US, according to Bloomberg. Porsche’s Cayenne and Volkswagen’s Tiguan range are also said to be in the firing line.

In the filing, JLR’s lawyer, Matthew Moore, said: “JLR seeks to protect itself and its United States operations from companies that have injected infringing products into the US market that incorporate, without any license from JLR, technology developed by JLR and protected by its patent.”

A spokesperson for the Volkswagen Group said: "The Volkswagen Group is examining the action in order to determine further steps. We will not comment any further regarding an ongoing proceeding at this stage."

Introduced in 2005, Terrain Response is JLR’s off-road driving management system, which allows cars such as the Land Rover Discovery, on whose Series 3 guise the technology made its debut, to adjust their driving settings for different conditions.

The current offering features five modes: sand, rock crawl, grass-gravel-snow, mud-ruts and general. When driving on sand, for example, Terrain Response increases engine and gearbox response and locks the centre differential to “maintain momentum on soft surfaces”.

The US filing is one of several recent legal moves from JLR as it seeks to protect its intellectual property, particularly on its flagship designs such as its Defender.

In 2019, the brand lost a trademark dispute case against Twisted Automotive, when JLR claimed that the name of that firm’s Yorkshire showroom, ‘LR Motors’, was too similar to ‘JLR’.

Earlier this year, JLR also went to court against Ineos Automotive. In this case, JLR attempted to trademark the shape of its old Defender 4x4 and to stymie Ineos’s similarly styled Grenadier. The courts ruled against JLR in this case.

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MarkII 23 November 2020
I'm not defending VAG, who have been caught with their pants down too many times recently but JLR really should concentrate on putting their own house in order regarding the reliability of their products before embarking on another ill conceived legal dispute, that is just as likely to fail, as the last one did.
TStag 23 November 2020
MarkII wrote:

I'm not defending VAG, who have been caught with their pants down too many times recently but JLR really should concentrate on putting their own house in order regarding the reliability of their products before embarking on another ill conceived legal dispute, that is just as likely to fail, as the last one did.

How will JLRs legal department fix reliability issues?

Turinbrakes 24 November 2020
MarkII wrote:

I'm not defending VAG, who have been caught with their pants down too many times recently but JLR really should concentrate on putting their own house in order regarding the reliability of their products before embarking on another ill conceived legal dispute, that is just as likely to fail, as the last one did.

Reliability of your products is one thing, using another firms patents or intellectual property is something completely different and if there is a case, then they have every right to seek legal advice and take it as far as they can. How much more reliable are Audi cars compared to JLR cars anyway?  I just don't believe that argument is that valid any more

catnip 23 November 2020

Bringing law suits against organisations because of the similarity of their business names, or model's appearance is one thing, but using patent protected technology sounds a lot more serious to me.

I know the VW group have no morals, but surely even they wouldn't do something as blatent as this. Or would they?

Marc 23 November 2020
I don't this is the first time they've tried this, although I think the last attempt was at a state level rather than nationwide. I think JLR has other issues it should be concerned about in the US. It seems the new Defender hasn't got off to a good start with some very public reliability issues.