The car maker claimed in the Court of Appeal for England and Wales that Twisted’s use of the name ‘LR Motors’ for its showroom in Thirsk, North Yorkshire is too similar to the firm’s common abbreviation, JLR.
Twisted counterclaimed that the 'LR Motors' name had been registered as a trademark back in 2015, while Jaguar Land Rover has never used the ‘LR’ tag as an official trading name.
The judge leading the case, Mrs Justice Rose, wrote after the hearing: “The undisputed evidence was that Jaguar Land Rover has never used the initials ‘LR’ as a sign for its goods in this country. Jaguar stated at the hearing that it was not putting forward an use of ‘LR’ prior to the application for registration in support of its application”.
Following the court's decision, Twisted founder Charles Fawcett claimed he had won a victory against "bullying tactics".