Walking into McLaren’s customisation suite is, I expect, a little like entering the Batcave.
Housed on McLaren’s high-tech campus in Woking, the room is accessed by a flourish of the hand. There are no buttons or handles to get in, just high-gloss white walls all around. Open sesame, and you find yourself in a simplistic room with high-gloss white furniture full of car options, a large screen to showcase how your customised car looks in CGI and, the pièce de résistance, a real-life Senna, McLaren’s latest hypercar.
Named after Ayrton Senna, the car was revealed at the Geneva motor show in March and the first of 500 customer cars will be delivered in July. So McLaren is well under way entertaining the first round of Senna buyers, showing them endless options: paints, carbonfibre, seats, seatbelt harnesses and push-to-drink systems complete with carbonfibre bottle (yes,really). The ultimate goal (other than money-making) is to ensure no two Sennas are the same.