Currently reading: Genesis X electric coupe concept revealed
Luxurious grand tourer previews electric future for Korean luxury brand as it nears its UK launch
Joe Holding
2 mins read
31 March 2021

Genesis has been revealed the X concept to showcase its vision for a sustainable, luxurious grand tourer with an electric powertrain.

It’s the fifth concept that the Korean premium brand has revealed since it was founded by Hyundai in 2015, following the New York, GV80, Essentia and Mint.

Although the X is billed as fully electric, Genesis hasn’t set out any performance details beyond insisting that it's a "high-performance GT".

Instead the X is an exercise in design, with Genesis using the coupé to hone its trademark Two Lines philosophy. This can be seen in the headlights, tail-lights and in several other elements both outside and inside.

The front features a large grille – an unusual feature for an electric car, as demands for cooling are typically much lower than those of combustion-engined vehicles. However, Genesis insists that this and the air intake underneath helps improve airflow, reduce resistance and extend the car's range.

The alloy wheels are a ‘turbine-type’ design with five spokes, with lime-green brake calipers intended to hint at the car’s performance characteristics. At the back, Genesis claims the rear incorporates the shape of a horseshoe that helps to tie the sleek profile of the concept together.

Exterior video cameras in place of customary wing mirrors can be seen in the images released so far.

Genesis has gone to great lengths to ensure that the X's interior feels "driver-oriented", with a dashboard and centre console that surrounds the driver. Bucket seats and four-point seatbelts add a sense of security on the move.

The digital display houses the infotainment and air conditioning, while a crystal lever is used to switch between driving modes.

The cabin is finished with upcycled materials. For example, the weave-patterned fabric used in the seatbelts, steering wheel and airbag cover is made from pieces of leather left over from other manufacturing processes.


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"The car that we're unveiling today is a concept car that embodies the essential elements that Genesis pursues in its designs,” said brand boss Jay Chang. “Please take a moment to meet the future of Genesis design through this concept car, which embodies our brand's progressive and audacious spirit.”

Design boss Sangyup Lee added: "The Genesis X concept can be described as the ultimate vision of Athletic Elegance, the inherent design language of Genesis. The signature Two Lines theme and sustainable luxury will be blueprints for the futuristic designs and state-of-the-art technologies that Genesis seeks to adopt in its future models."

Genesis hired ex-Audi sales boss Dominique Boesch in September last year to oversee its launch in Europe. This had been expected to take place in 2020 but was pushed back to 2021.

Read more

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New Genesis GV70 SUV brings 375bhp V6 range-topper

New Genesis G70 estate tests ahead of brand’s Europe launch

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abkq 1 April 2021
The Kia Stinger as a sports saloon is supposed to appeal to the European market. But Genesis, Hyundai luxury arm, promises much too. But after the failure of Infiniti and the relative failure of Lexus in Europe, I suspect non-traditional manufacturers are cautious in launching a luxury brand in Europe.
EV could change all that, where recognized premium brands have no advantage except brand recognition.
FastRenaultFan 31 March 2021
Stunning car although I think the front lights are overdone and do not see the point of them going beyond the wheel. Otherwise great looking car and dash too. I think from the outside the rear is it's best view do. The side view is nice too.
harf 31 March 2021

Crikey! These Hyundai/Kia/genesis designers are enjoying themselves at the moment. They don't seem to have many design rules to follow, which helps.

A bit droopy at the back perhaps but a real stunner otherwise.

Oh, and no full width rear light bar - it's a miracle!

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