Rolls-Royce has not even revealed the production version of the new Ghost yet, but potential buyers can already configure their car online.
On its website the car maker is giving a clear view of the car’s interior and exterior.
It is clear from the selection of colours available on the configurator – including a metallic turquoise and purple – that Rolls is attemping to appeal to a broader market with the Ghost.
With each colour combination there is the option of having the car with or without a “silver satin bonnet”.
Inside there are three wood options or piano black trim for the dashboard and the leather is available in a number of colours from cream to black.
The Ghost will be built on its own dedicated production line at Goodwood and will share paint, wood and leather workshops with the Phantoms.
It will be powered by a 500bhp-plus 6.6-litre twin-turbocharged V12 mated to an eight-speed ZF gearbox. Production will begin later in 2009.